Nintendo rolling out live ads in UK cinemas

wont this just be really annoying? you paid to see a movie and people start delaying it by playin wii?

I like Nintendo and the way they've marketed the Wii so far, but this is a horrible idea. Like, PSP-blog bad. Not only does it sound absolutely cringe-inducing, but especially-irate audience members are bound to hassle the actors.

Hopefully they will get Heckled badly "no one gives a shit about the WII!"

yeah horrible idea



WHOSE LINE ROCKS THOUGH!!!! good picture



@2
i will refer you to the sales charts, it is the PS3 no one cares about

Sounds pretty lame imo.

Whose Line Is It Anyway? is my favorite television show. Nice choice of picture.

That being said, this sounds lame.

Needs some audience participation, and to NOT be before the movie...
How about a Wiikend(sorry I just had to) wii party at a rented-out cinema.

*plans to break into a rousing "Whhhy are we waiiiting..." if he ever encounters this shit in the cinema*

Or, "why are wii waiting?"...

Ads at the cinema make me mad already, if this cracked off while I was at the pictures I'll probibly crack and chin them.

If this happens when I'm at POTC3 tomorrow night, I'd boo the hell out of them and tell them to roll the bloody film. Who gives a shit? I want a movie, not some hammy advertising gimmick.

if they tried that here (US), they'd be charged for "terroristic hoaxes"

'cuz in America; guerilla advertising = terrorism

Whose Line rocks !!! I agree with #5, nice picture choice.

The pic must be from the original "Whose Line is it Anyway", which was a British show hosted by Clive Anderson. Ryan Stiles and Colin Mochrie were on both the British version and the American one with Drew Carey. For a story about a British acting troupe, this is a good picture.

Oh, and to stay on topic, I think it would be cool to see audience members involved in a commercial. It's sort of like when theaters show "The Rocky Horror Picture Show" and the audience feels like cast members.

When I went to see Spiderman 3, the theater sent in a staff member to tell us about their new DLP technology (which is awesome, btw). The info was interesting, but the whole time I was thinking: "Why couldn't they have just made an advertisement for this?"

I'd imagine that this live advert for the Wii is going to be equally as annoying.

Next week there will be an article "Video games cause violence at movies".

If I go to the movies I wnat the movie to start at the time listed, I don't want the bullshit ads to start then!

I went to see a film today at one of the cimemas doing these live ads. The lights dimmed, the Wii advert played. I waited intently for it to pause and the acting to start...

Nothing happened! The advert played to completion. What a ripoff. The film turned out to be poor (and it was given 5*). Grrr. When I left the cimena, I saw that they had set up a Wii stall that people could play. Shame.


Anyway,

This "gimmick" is a great idea. In the UK, this sort of advertising would go down very well. There are always ads before films, so why not make them new and interesting?

The adverts are being shown at the Arts Picturehouse. We're talking about arty cinema-goers that may never normally pay attention to games adverts, let alone buy a console. This marketing could be what's needed.

Judd, that looks more like the Drew Carey set. Those three have appeared on the US version together multiple times.

I would take me ten seconds after seeing a stunt like that to leave my seat, demand my money back and never walk into the theater again.

Actually, the third guy (Brad Sherwood) has appeared on both versions of the show.
http://en.wikipedia.org/wiki/Whose_Line_Is_It_Anyway#Participants

I was just trying to figure out why they would show a picture of Whose Line in an article about UK performers, and I figured it must be because that photo is from the British version of the show.

I thought we already had previews before movies so this is just a different preview that wasn't delaying the feature?

i'm reminded of this simpsons clip

http://youtube.com/watch?v=1o-aXmyftDw

One of those actors is going to end up with a bloody lip after 30 seconds. Like George Zimmer, I guarantee it.

And I have three words for the Whose Line fans: "The letter H!"

I'm already pretty pissed off that I go into a theater, shell out like 10 bucks a seat to see the damn movie, and now there's about 10 minutes of paid advertisements before the previews, which run another ~15 minutes before the movies.

I worked at a theater back in high school, and if you had told me people would be willing to PAY to sit through Coke ads, I'd say you were crazy. Now, the prices keep going up, and they're still looking for other ways to milk a few extra bucks out of you. URGH!

i hope somebody records this at some point and throws it on youtube. i'd love to see it.

i can't believe so many people here are so "outraged" about this... i agree that watching 15 minutes of ads before a movie is absolutely nauseating and ridiculous, but it seems to me that a little "trick" like this would break up the monotony a bit. i guess i'm just a fanboy, but really, i'd rather be surprised by this little acted-out stunt than sit through a 4 minute "preview" of some movie i don't care about. seems like those "previews" are so fucking long, you feel like you've already seen the whole movie after they're through. (and in the case of most comedies, you feel like you've just seen ALL the funny parts, destroying your desire to ever pay for the movie anyway)

again, it might just be my fanboyishness, but i think this is a great idea, and an outstandingly clever way to reach a new audience.

-"superfan" tactics.

Chill out guys, this would beat your average ad by miles.

Would you prefer to watch some ad about saving money on your car insurance, or watch some people playing Wii sports? That's doesn't even count as an ad to me! I watch others playing wii sports when I'm at home!

Incidentally, it's also one of the few games from which I can get enjoyment out of watching others play.

Oh, and also to the wannabe hecklers... it's one thing saying you'll do it on the internet, it's quite another actually being rude to a harmless human being's face! After all, it's not the actors that decide whether there are going to be advertisements.

this a cool idea and will be a lot more entertaining than te run of the mill ad stuff you have to sit through in cinemas - well done commentUK for having an idea that isn't just like everybody else - that's really hard now now isn't it?