The ESRB in partnership with Ingram Entertainment has announced a new campaign aimed at educating consumers on store policies regarding the sale and rental of mature rated games to minors. The announcement coincides with a fun-filled declaration by several trade groups that June is Entertainment Ratings & Labeling Awareness Month, the acronym of which is an anagram for LAMER. Coincidence?The components of the new campaign include shelf strips, tent cards and store policy signs explaining ESRB ratings placed throughout retail outlets. A letter from Ingram senior VP of sales and marketing Bob Geistman stressing the importance of ESRB ratings will also be included.
We can only hope shaven-head bodyguards in tight t-shirts will be on hand to force parents to read the words printed on the signs.
[Via Gamasutra]
