A recent market study revealed that consumers in the U.K. are spending more money on downloading games than ringtones, music, or videos. Research firm GfK M² estimates the mobile gaming market is worth nearly four times the current value of music downloads and eight times the video download market.Surprisingly, much of this growth has taken place over the last year, says GfK. In 2006 there was "less activity in the mobile gaming market as well as poor phone functionality, limited game offerings and perceived high prices". Even though most game downloads in the U.K. go for £5 or more, gamers seem happy to pony up the cash. It's only a matter of time until free ringtone sites convert their annoying banner ads and "give away" cheesy game knock-offs.
