Another E3 organizer goes E for All

by Ross Miller { Jun 7th 2007 at 1:45PM }

Carolyn Rauch, former Senior Vice President of the Entertainment Software Association, has been named VP of event development at the International Data Group World Expo. Rauch's move follows in the footsteps of Mary Dolaher, a former VP for ESA who early last month became CEO of IDG World Group.

The E for All Expo is being organized by IDG World Group in the shadow of the ESA-organized E3 (now shrunken like an iPod to the E3 Media and Business Summit). Don't expect competitive words or sentiments, as IDG is managing E3, but two figures from the glitz-era E3 handling E for All is further proof the public event is trying to retain the atmosphere the formerly extravagant convention.

The ESA recently appointed Michael Gallagher as the new head of the ESA.

E for All, with Nintendo as its flagship, is coming to the Los Angeles Convention Center October 18 to 20. The invite-only "Min-E3" is July 11 to 13 in Santa Monica.

Tags: e for all, e3, EForAll, esa, idg

Reader Comments (Page 1 of 1)

Ghen @ Jun 7th 2007 2:24PM

Oh man, E3 is just one of those things that used to make me read like 7 or 8 different blogs about the weekend.. I loved the glamor and I hope it comes back in some form!

Steve @ Jun 7th 2007 7:12PM

I could do without it. You had the people who weren't supposed to be there bragging about getting in and more obnoxiously, you had the so-called real gaming press whining about the people who weren't supposed to be there.

Aside from the complaints, you'd see a lot of booth babe pics with the same sex joke captions and a nerdy dude standing in the middle. You'd hear about how big and how loud and how expensive so-and-so company's booth was. Then, somewhere in there when the writer of the blog got to see an actual game, there would be a paragraph about how it looked and maybe played, but obviously nothing about the sound because it's too loud.

E3 was a lot of hype and little substance. We don't need it, even in its mini form. Got a game to show? Invite some press to your studio and demo it in a quiet, comfortable location and then they can report to us.