Chasing pellets: Pac-Man tries to make history again

Xbox 360 Pac-Man World Champion Carlos Romero (Pachuca, México)
On Monday, Microsoft was struggling to generate interest in the Xbox 360 Pac-Man World Championship partly because those in-the-know had kept their mouths shut about the Iwatani-made Pac-Man sequel to be unveiled during the event, and partly because, well, this was just Pac-Man. Fearing that the championship would be ignored -- and the game announcement unnoticed -- Xbox 360 group product manager Aaron Greenberg let it be known that "video game history" would be made through a surprise revelation during the competition. Though Greenberg would later back out of his overstatement, word had spread, rumors ignited, and, for a moment, all eyes were watching for a megaton out of SupperClub in Manhattan's Times Square. The news came and went with a few groans and a shrug.
But someone was listening with eager anticipation last September when Microsoft announced plans to co-host a Pac-Man World Championship with the game's creator Toru Iwatani. Most of us were too busy tracking Sony and Nintendo's last-minute moves to notice -- just about everything Microsoft dragged overseas to Tokyo Game Show seemed irrelevant at the time. But when Microsoft again talked "World Championship" in mid-April, this time with a date and details, a few more ears perked up and a few more Xbox 360s were sold (yeah, just for Pac-Man -- and just a few). And then, on Wednesday, April 25th, some of us started competing.
When the qualifying round had ended and all the legalities had been sorted out (or not sorted out), ten competitors were flown to New York City to play for the Pac-Man World Championship title and, with only a few practice hours beforehand, forced to compete within the new and unfamiliar settings of Pac-Man Championship Edition. Among them was 13-year-old James Rodgers of Ipswich.
As the lone representative of the United Kingdom, James may have been the event's youngest player, but he was far from the least prepared. Spread atop a padded ottoman, the gangly Brit was draped in a track-shirt and matching nylon pants, his Charlie(of The Chocolate Factory)-like boyishness disguising pure Pac-pedigree. In his prime, James's father Graham was said to have drawn crowds at the local Suffolk county arcades, and for a time, his Pac-Man score was atop the UK leaderboard during the initial qualifying round of competition. But when Graham's record was eventually surpassed, it was James who upheld the family name and sent "Rodgers" to the World Championship. Introduced to gaming at the age of 5, James took to Sonic on Sega Mega Drive, developing an early knack for speed and timing. But by the third round of the final competition James had burned out and was eliminated, finishing sixth, despite strong scores in the first and second rounds.

James Rodgers (Ipswich, Suffolk, UK)
Another teenager, 15-year-old Reuben Anderson lacked the juvenile confidence of his younger opponent and held his arms close to his body, hunching forward. He seemed disinterested in conversation (at least, about games) until the topic switched to music -- the faded Dark Side t-shirt gave it away. Reuben is from a small town in New Zealand (which he declined to name owing to its obscurity) and made the roughly 9000-mile flight, his first, with older brother Thomas, 19, because his folks had to stay home for work and to care for the brothers' four younger sisters. Neither mom nor dad had whittled away the glory days at the arcade. It's just as good that Reuben didn't win. He'd never heard of "Quiznos" and would have little use for the 26-year free food card; this despite Microsoft's claim that at least one Quiznos existed in each of the participant's home countries (Reuben would need a car). Reuben finished 9th, just ahead of last-place qualifier Huang Wei Hua of Taiwan. Huang didn't stick around for the free drinks and sandwiches. He left as soon as he was eliminated, eager to make it to a Yankees game, a Microsoft representative said. Did someone neglect to tell Huang that the Yanks were on the road in Chicago? Or had he hopped a late-afternoon flight to Chi-town?
Kitayatsu Hiroaki joined Huang as the additional qualifier from Asia. After a long drive from his home in Ibaraki to Tokyo, and after an even longer flight from Tokyo to Newark International, the 34-year-old reached New York just in time for rehearsal, disorientated from the 13-hour time difference. An oddity in Japan, Kitayatsu has limited his console gaming to the Xbox brand (he has purchased both Microsoft consoles), shaking his head "no" as his translator confirmed that he didn't own any Nintendo or PlayStation products. In-between jobs, Kitayatsu had time to travel to the event, but not time enough to overcome his exhaustion. He placed 7th, just ahead of Billy Mitchell.Yes, Mr. Perfect PACMAN (Mitchell's gamertag) was in the house and toting along boxes of his hot sauce and bumper stickers, which proclaim, "Work is for people who can't play video games!" Mitchell, a healthy 41, couldn't remember what place he'd finished in -- he'd definitely made it past the first round -- but besides, he'd forecast his fate in the losers' circle with a quote printed on the official placard that hung in front of his assigned station: "I think I am going to get WHIPPED." Despite being the obvious favorite, Mitchell seemed to downplay the significance of this particular "World Champion" title (after all, it was for Pac-Man Championship Edition, not the celebrated original), unintentionally drawing speculation that he was a celebrity guest planted by Microsoft. But Mitchell insisted that he had heard about the competition from several unnamed sources and had purchased his own Xbox 360 to compete. He recalled qualifying with around 2.8 million points, although he had apparently been disconnected from Xbox Live during another attempt in which he had collected roughly 2.1 million points and was still on his first life. (For the record, Mitchell confirmed that the Xbox Live Arcade version of Pac-Man emulates the arcade original down to a 60th of a second.) Like the other old-timers competing in the event, Mitchell struggled to find a control method that felt comfortable. During the competition Mitchell switched between pinching the thumbstick between his thumb and fingers (mimicking a mini-version of an arcade cabinet joystick) and using just his thumb, which he observed the younger players doing with success. Neither worked, and Mitchell was eliminated in the second round, finishing 8th.
Mitchell was eager to show that his blown-dry mullet, tight black jeans, and American flag tie were not evidence of an unruly, macho disposition, as Seth Gordon's documentary The King of Kong has audiences believing --
he's more like a proud relic of the Cold War, when it mattered that we know an American had been recognized as the "Video Game Player of the Century." He brought along most of the family, including his wife, one of their daughters, and Billy the Third, who slammed his controller to the ground and stormed off after losing his final life during free-play at the reception following the competition. "He's got my temper," grinned Mitchell, adding that little Billy had managed the unofficial top Pac-Man Championship Edition score at the event, he thought.While on the topic of King of Kong, Mitchell reiterated many of the discrepancies between his reality and the film that have recently surfaced. It's not that Mitchell doesn't make valid points in his defense, he does, but it's hard to feel sorry for someone who willingly signed away his self for use in "reality" entertainment. By his own admission, Mitchell's ego has been damaged because he got played. Walter Day (also featured in and unhappy with King of Kong), who was at the Pac-Man Championship not as Mitchell's co-conspirer, but as an official referee representing Guinness and his own organization Twin Galaxies, explained that most of the film's participants had been duped into believing King of Kong was to be "a grand celebration of everyone's contribution" to classic arcade competition -- not an underdog defeats big, bad Billy myth. Walter is visibly worn down by the unsettled bickering between parties and eager to retire and move on to a musical career; he's got a catalog of more than 100 original songs to hit the road with.

Dwayne Richard (Grand Prairie, Alberta, Canada)
Dwayne Richard, 38, who competed alongside Mitchell during the golden era of competitive gaming (which ended in '86, according to Mitchell), managed to avoid the mess of King of Kong and is shooting his own documentary that's closer to Walter's ideal (but it lacks Hollywood funds). Dwayne, whose penchant for speediness extends through his speech and jittery limbs, is the only participant of his era to overcome modern obstacles and succeed -- though not without injury; he tore open his fingernail during a practice session when his hand slipped from the gamepad's thumbstick. He placed third in the World Championship competition. "I got paid today," declared Dwayne, stretching out his thumb and pinky, forming a shaka sign and shaking his wrist, "I'm stoked!" Indeed, the eBay seller turned part-time wild mushroom picker is eager to compete if money's involved -- at least, whenever something with monetary value is at stake. Guess where his Quiznos gift card will end up?
But even an experienced hustler like Dwayne couldn't best the event's dark horse: 27-year-old Carlos Romero from Pachuca, México. Romero, reserved in English, had already begun to capitalize on the free exposure, showing off his Nusof tee, baring the branding of his five-person development studio, which is hard at work on a sequel to the PC first-person shooter Biops -- "The first one didn't do so well," he lamented. The champion played the part well, declaring Pac-Man to be his all-time favorite -- "of course" -- and calling the new Championship Edition a classic "reborn." He even insisted he'd regularly make the 58-mile drive to Mexico City to cash in on his 26 years of Quiznos subs. "Of course," he shrugged. We shook hands and he lounged back in his white leather chair with the ease of a king in his throne, turning to his friend who had already begun an animated conversation in Spanish. It had nothing to do with Pac-Man.
The Xbox 360 Pac-Man World Championship didn't make the front pages. Pac-Man Championship Edition won't spawn a TV show or Top 40 single. As Iwatani's final game, it's a footnote, not a history lesson. Face it, he's a one-hit wonder. Can you name a Iwatani game besides Pac-Man? Didn't think so.
Still, Microsoft has managed to quite unexpectedly forge a direct link between its 'Box, gaming's baby brand, and the industry's quintessential root. Sure, purists might cite Spacewar, or even physicist Willy Higinbotham's 1958 tennis sim, which was played on an oscilloscope. And the mainstream has always been fond of Pong as an origin. But Pac-Man ... Pac-Man is a cultural icon, a capital creature, a brand that led us out of the 70s and into an era of economic rapture. Reborn, exclusively on Xbox 360, Pac-Man won't win market share alone, but even at 40, Michael Jordan was a threat coming off the bench. Pac-Man is just 26. Well played, Microsoft.










Reader Comments (Page 1 of 1)
Joe Smith @ Jun 7th 2007 11:51AM
Really nice write-up guys. Well done. ANd congrats to teh winners. It sounds like a fun event.
kbunch @ Jun 7th 2007 11:55AM
Kewl event and great game. I love Pac-Man CE.
Zoot Suit Jedi @ Jun 7th 2007 11:59AM
Hey, when did you guys start writing for real. Where's the sarcasm? I'm so confused. Anyways, nice article.
Virtua Fanboy @ Jun 7th 2007 12:03PM
Nice article. You know, I was one of the people who said, "$10 for Pac-Man? Eff off!" But then I played the demo and went ahead and bought it. It's a good game, I like it! And now I'm sitting at work thinking about playing a stupid Pac-Man game when I get off, lol.
Norm @ Jun 7th 2007 12:06PM
I'm so pissed that my xbox hasn't come back from repair yet.I really want to play pacman CE. SO PISSED!
qbix @ Jun 7th 2007 12:08PM
It was funny how they started saying North America or The Americas versus Europe once all the finalists from the US were out. Both true statements, I just found it somewhat amusing.
That moved Carlos pulled at the end when he almost died was amazing. Congrats to him and yay for Mexico finally winning a video game event. Now I want to get that game.
qbix @ Jun 7th 2007 12:11PM
And by "they" I meant Major Nelso and Big VIP who were commentators at the event.
Les Doodis @ Jun 7th 2007 12:13PM
Wow, one of the most well-written features I think I've ever read on Joystiq. Nicely done.
0ldb0y @ Jun 7th 2007 12:36PM
I think this article is getting more recognition than the competition itself. Nonetheless, great coverage of the event. Made me want to be there!
konajinx @ Jun 7th 2007 12:38PM
Yeah, I, too was one of those people who said he wouldn't buy the damn thing, but then I just got itchy to give it a whirl, and I wound up loving it. It's easily th most fun I've had with Pac-Man since the Arrangement version on Namco Museum on PS2. Definitely worth a purchase for those who still might be on the fence about it.
Dante X @ Jun 7th 2007 12:40PM
Viva México, CABRONES!!!!
ANt @ Jun 7th 2007 12:45PM
It's ok, not worth $10 though....
Thomas @ Jun 7th 2007 12:51PM
Excellent article! I was in 8th grade in 1982 when I finally broke the million point mark in Pac-Man... and then I pretty much stopped playing until I bought the XBLA version last year. You are absolutely right -- Pac-Man is a cultural icon, and while it wasn't the first videogame I played, it was the one that got me to really love them.
samekila @ Jun 7th 2007 12:59PM
Great read I though it was over priced till I played it never thought Pac-Man would be fun again but I was wrong I love it.
razer @ Jun 7th 2007 1:25PM
Yes, great article. Congrats to the winners!
Still the game is crap and definately not worth $10. Played the demo, it's still wakka wakk Pac-Man just tweaked a bit to get the suckers money.. But hey, if you enjoy it more power to you.. Can't wait for the $15 Centipede Extreme now with more mushrooms!
GJM @ Jun 7th 2007 2:03PM
Wow. What a shock to see razer the hater saying PM CE sucks. I'm sure all of the other commenters as well as the 3 major websites that all gave it good reviews are wrong. Personally, I haven't even tried it... I think I'll have to buy it though now that I know razer played the 3 minute demo and knows that the whole game sucks and the other stuff not in the demo still doesn't make it worth $10.
RHP @ Jun 7th 2007 2:32PM
Agreed, nice job on the article. Would love to see more of these kind of stories.
I also agree that the Pac Man World Championship was off the radar for the longest time. Seriously, who would be interested other than Pac Man fans? I heard about it, saw the videos, but disregarded the whole thing until the revelation of the historic annoucement during the event. Suddenly it was back on the radar, and afterward, I guess I kind of apprectiate the whole event.
StrangeBum @ Jun 7th 2007 2:41PM
Funny..all the comments in the first post telling the news were so negative of the game. But this does show a little bit, how cool it kind of is.
But yeah, I'm still not stoked to play it, but I will give it a whirl. And definitely congrats to the winners, awesome dedication to a classic.
Ninegauger @ Jun 7th 2007 2:42PM
I've never really enjoyed Pac-Man that much to be honest, but for some reason (oh yeah, I was procrastinating on school work) I downloaded it (the trial version). I actually enjoy it more than the original since the board continually changes instead of stopping and going and such.
There's also videos and interviews with some of the competitors (Billy Mitchell, small British kid and the winner) on Xbox.com which are mildly interesting and pretty short for the most part.
Judd @ Jun 7th 2007 2:47PM
Unlike Zoot Suit Jedi, I do enjoy the sarcasm on this site. However, I hope this article disproves those who claim that "bloggers aren't journalists." This author went to an event, covered Microsoft's promotion of it, gave descriptions of many of the contestants, had a photographer capture the tournament and ended with the importance of Pac-Man to video games.
Now, how is that not journalism?
KR @ Jun 7th 2007 2:55PM
Billy Mitchell - EIGHTH PLACE! Can this doofus please leave the public consciousness for good now? And quit dragging that goddamn referee around with you everywhere you go, it's creepy as hell. Cut it out, Mitchell!
GJM @ Jun 7th 2007 3:30PM
"Billy Mitchell - EIGHTH PLACE"
I'm sure if it was Pac Man on an arcade cabinet instead of Pac Man CE using a crappy thumb pad the results would have been different...
konajinx @ Jun 7th 2007 3:41PM
Razer,
You're probably aware of this, but both Millipede and Centipede were released a short time ago on XBLA with souped up snazzy graphics and an extra game mode...but only for 400 points and bundled together. If you didn't know that, congrats on proving you know zip when it comes to these things.
Tom Copeland @ Jun 8th 2007 11:54AM
Here's a video clip about Tim Balderamos:
http://tomcopeland.blogs.com/juniordeveloper/2007/06/pacman_champion.html
Fifth place, not bad.
Digistrom @ Jun 8th 2007 10:19PM
Yeah, he totally looks a winner.
WakkaWakka @ Jun 9th 2007 11:24AM
Name a game other than Pac-Man by Iwantani?!
Libble Rabble, you fools! Libble Rabble!
Bucket @ Jun 9th 2007 4:15PM
James Rodgers dad came into my work place at Gamestation, Ipswich, today.
I was at the till serving customers, and I saw this guy coming towards me and at first I thought it was just a orderly Pac-man t-shirt, because I'm not really interested in what people wear and it was not until he pointed out it was a Pac Man championship t-shirt and we started talking about his trip to New York with his family and son, apparently it was all expenses paid, which is alright.
If it wasn't for this man coming into our store I wouldn't have of heard of this championship.
But you wouldn't see me playing Pac-Man as much as these guys. I have a short attention span and hate repetitive games.
Bucket @ Jun 9th 2007 4:21PM
I would like to point my spelling error.
It's Ordinarily not orderly.
Kevin Kelly @ Jun 10th 2007 1:46PM
Sweet post, James!
MrGPT @ Jun 19th 2007 3:17AM
Haha, awesome event to be at.
That kid looks a lot younger then 15.
Drew
http://www.mrgpt.com
tunahan @ Jun 19th 2007 6:10AM
no comments
jaded cynic @ Jun 20th 2007 12:33PM
that guy in the pac-man head looks totally hot