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Reader Comments (47)

Posted: Jun 13th 2007 3:22AM (Unverified) said

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WTF? I mean seriously WTF?
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Posted: Jun 13th 2007 3:33AM (Unverified) said

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ILOVEBEES V. 2.0
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Posted: Jun 13th 2007 3:35AM (Unverified) said

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Adjutant Reflex has the same naming convention as Guilty Spark and the other forerunner AIs from Halo. So I guess its ilovebees all over again.
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Posted: Jun 13th 2007 3:34AM untitled said

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off to an early start, i see...
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Posted: Jun 13th 2007 3:37AM bearattack said

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Its something to do with Halo.

Or not.
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Posted: Jun 13th 2007 3:39AM (Unverified) said

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God. A viral marketing campaign + Bungie forum community. I can already smell the fail.

Like ilovebees, I'm steering well clear of this.

Though, I do enjoy reading the "WHAT THE HELL BUINGUE WAS HACKED HELP HELP" posts on BNet.
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Posted: Jun 13th 2007 3:43AM (Unverified) said

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Right you are Deckart, but he has no number, which may mean he is the first moniter.
Adjutant is a military position, but its latin root means one who helps, so its either military reflex(to the flood) or helping reflex(helping the humans/forerunners survive the flood)
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Posted: Jun 13th 2007 3:48AM (Unverified) said

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Flippin' sweet. ilovebees was really interesting. I didn't partake in any of the sleuthing, but I sure as hell enjoyed the sound files.

This should be fun.
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Posted: Jun 13th 2007 3:50AM spin cycle said

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You're falling for another inane viral marketing campaign.

In the coming days, it'll be important no to forget:
When MS does viral marketing, it's laudable.
When Sony does it, it's reprehensible.
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Posted: Jun 13th 2007 3:55AM (Unverified) said

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honestly it's like all of the sudden people are talking in a different language.. lol i guess halo does take you to another level
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Posted: Jun 13th 2007 3:56AM (Unverified) said

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Aw man, I love this shit.

... but this post by 'him', what does it mean?


"[quote][b]Posted by:[/b] CorvetteHalo3 I know about Voi.[/quote] 3:22:44S (-3.3788) 38:34:07E (38.5687)"
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Posted: Jun 13th 2007 3:57AM (Unverified) said

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Well, this sort of viral marketing is usually more interesting than the non-viral kind. It's not as though they're not being blatant or trying to pretend they're positively reviewing a product as an unbiased third-party. Besides, I don't feel manipulated since there's no way I wouldn't buy Halo 3.
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Posted: Jun 13th 2007 3:58AM (Unverified) said

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"Until then, only believe half of what you see as there are more than a few time burglars lurking about."

Is this suggesting that the Gamer Tag was fake, or that the posts on the Wiki are fake? Or Both?

The tag was deleted when the thing said it was going to hibernate, and an extension was added to its name:

http://i10.tinypic.com/4pes3km.jpg

That extension translates from 1337 speak to: I LOVE BEES FNC365. For more explanation:

http://carnage.bungie.org/haloforum/halo.forum.pl?read=809776
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Posted: Jun 13th 2007 5:31AM (Unverified) said

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I hate this lame viral campaign crap.
And I'm sure this site will cover every step along the way.
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Posted: Jun 13th 2007 5:51AM SSUK said

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Uh... Okay then... Maybe I can actually be a part of this re-hash of ILOVEBEES... I felt I missed something when I paid no attention to the other one.
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Posted: Jun 13th 2007 6:46AM (Unverified) said

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This is so fucking cool. Now if you'll excuse me, I have to go out and purchase next week's supply of Cheetos and Mountain Dew.

(See what I did there?)
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Posted: Jun 13th 2007 6:53AM (Unverified) said

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Ahhh Geez, not this sh!t again.
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Posted: Jun 13th 2007 7:18AM Niasyn said

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Ugh, I can't wait til it's cool to not to do this viral crap. Ooooh, maybe bungie will open some new accounts on another forum!!

Not that I don't like their games, but geez, put a countdown on your website already, bungie.
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Posted: Jun 13th 2007 7:41AM Kamui said

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Wow I don't know why you guys think its cool to bash absolutely everything. I'm not a halo fan by any means but I think its a neat idea for them to run a viral ad campaign, if you don't like it then.. just don't pay attention to it. Don't whine about it.
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Posted: Jun 13th 2007 7:54AM (Unverified) said

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For the record, I didn't bash the viral ad. I just implied that it only appeals to nerds. It doesn't help us regular people at all.
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Posted: Jun 13th 2007 7:58AM (Unverified) said

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Unfortunately, I agree with #6; especially as it's basically rehash. I mean, ilovebees was great because it was just so.. I guess... stealth, you know? This, it'll be in the mainstream media.
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Posted: Jun 13th 2007 8:02AM (Unverified) said

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Skynet is alive!!!
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Posted: Jun 13th 2007 8:27AM (Unverified) said

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Just beat the number puzzle. Took me bloody ages, but finally my code has been sent off!!

If any of you guys want to have a go you can try here:

http://9894.com/


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Posted: Jun 13th 2007 8:37AM RobAccomando said

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you mean it's not really real, for real? haha
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Posted: Jun 13th 2007 8:47AM shamowfski said

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Hope Boston doesn't catch wind of this. They'll blow up Halo.
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Posted: Jun 13th 2007 9:04AM (Unverified) said

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this is a

-= ! VIRAL MARKETING CAMPAIGN ! =-

thank you.

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Posted: Jun 13th 2007 9:14AM (Unverified) said

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As this looks to be a viral ARG marketing campaign, I hope this is the last you'll report on it?

I come to joystiq to read about video games, not marketing (even video game marketing!).
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Posted: Jun 13th 2007 9:21AM (Unverified) said

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Gee thanks for taking out all the fun. Big freaking deal if it is a viral campaign, it's all apart of the halo fun. You guys ever think about that? I mean seriously, halo is one of the biggest gaming franchises, do they really need all this advertising ? No, it's just something fun and neat for the fans.
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Posted: Jun 13th 2007 9:27AM Gimbal said

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I bought a Roomba recently. It woke up in the middle of the night when it started cleaning the living room floor. I thought to myself, 'that's cool. Robots cleaning my floor while I sle...wait a minute!'. That's when it dawned on me that my Roomba doesn't have a scheduler unit. It can't be programed to come on at a specific time.

The eirie green lights glowing in the dark living room as it traversed the floor suddenly seemed sinister to me. Had my Roomba become sentient?

I treat it with a little more respect now. I talk to it. Gave it a name. Our robots masters have finally come for us.

So what does this have to do with the topic at hand? Not much I'm afraid. Except to say that viral marketing campaigns are generally more interesting than my story of a rogue Roomba, 343 Guilty Spark.
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Posted: Jun 13th 2007 9:27AM moofree said

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"Remember the Cortana Letters that helped introduce the world to the HALO universe? Those were cryptic emails that originated from the Microsoft campus... Viral marketing from 1999."

Except they were bought out by Microsoft in 2000.
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Posted: Jun 13th 2007 10:45AM (Unverified) said

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Awwwww yeah!!! I hate this shit!! Word!
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Posted: Jun 13th 2007 11:01AM Maxathon said

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Everyone's talking about I Love Bees as a comparison, but Bungie's been doing that stuff since the Cortana Letters. Hell, since the Marathon 1 map quotes really... "Jjaro were at Tau Ceti!"
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Posted: Jun 13th 2007 11:10AM (Unverified) said

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I'm just confused, and I think plenty of people are. The only people this will get hyped up, are those that are already going to buy/have already preordered Halo 3.
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Posted: Jun 13th 2007 11:13AM grossgreg said

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LMFAO, Gimbal. You rock.
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Posted: Jun 13th 2007 11:15AM (Unverified) said

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Well, I just don't know why everyone has to go and say bad things about all of this. It's just a little fun, and to some intriguing. And if you find it dumb, skip it?
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Posted: Jun 14th 2007 4:16PM (Unverified) said

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Gimbal does not rock. He is merely poorly paraphrasing a recent story that ran in the Onion relatively recently. That sucks dude, get your own material.
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Posted: Jun 13th 2007 12:11PM KiraXD said

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i dont understand why people dont like this type of (Viral)marketing.
Its better than some crappy commercial with a 12 yearold sitting next to the tv jumping up and down and screaming with excitement at the camera.

Theres only so many ideas for marketing, that can be innovative... and theyre all used up... and besides the only point of "Viral Marketing" is to make people talk about, and notice it, which is what everyone here is doing.

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Posted: Jun 13th 2007 12:24PM vidguy said

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I wouldn't be surprised if someone, someday codes a targeted trojan horse to look like one of these viral ads. On top, it's doing all the same things as this and ilovebees. Beneath it is gathering information about servers, networks, and data.

Then, at the end of the countdown, boom, attack. Ban forum users, destroy data, etc.

The fanboys wouldn't even believe Bungie when they announce that it isn't their viral ad and that they are trying to remove it.
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Posted: Jun 13th 2007 12:26PM KaneRobot said

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Can you 'tards knocking this just ignore it if you don't like it? You're no better than the doofuses on bungie.net saying "WELL THIS IS DUM I'M OUTA HERE" in that thread that is linked.

I'm not into it either, but at least it's somewhat interesting. Go back to playing Call of Duty 3 or Resistance or whatever if marketing beyond "LOOK AT ALL THE LOUD NOISES AND SHINY THINGS" is too deep for you.
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Posted: Jun 13th 2007 1:11PM (Unverified) said

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What some of you don't realize (no offense intended), is that this is more of a game than a "Viral Ad Campaign" If I remember correctly, ILB (I Love Bees) did not once mention Halo or Halo 2. It was discovered by the vast majority from the Halo 2 trailer, but the actual ARG or Alternate Reality Game never mentioned Halo. It was a new experience that Bungie created with a veteran ARG company that was designed to draw you in and expose more of the Halo Bible. It was a way for us to become part of the game and the Haloverse, and to have an emotional investment into the characters themselves. If you don't like it, thats fine, but don't call it something its not, especially if you didn't experience it in the trenches first hand like some of us did.
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Posted: Jun 13th 2007 3:29PM 343 Guilty Fart said

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the Ark = Noah's Ark?
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Posted: Jun 13th 2007 4:46PM Gimbal said

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@rodrigo

I'm not going to bother trying to prove my Roomba actually started up in the middle of the night to freak my wife and I out. But I looked up your accusation on The Onion and laughed my ass off.

http://www.theonion.com/content/news/roomba_violates_all_three_laws_of

Apparently I'm not the only one who had a rogue Roomba, but the writers over there are a billion times funnier than I am in writing about it.
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Posted: Jun 13th 2007 4:59PM Dragod said

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A guy, Fontez, over at www.Xbox360fanboy.com figured out some stuff:
"
Adjutant = A (Faciltator/Assistant)
Reflex = R (Responsive)
Compound = C (Place/structure)
Intelligence = I (AI/Monitor)

*ARC INTELLIGENCE*

Althouth it's spelt wrong... I don't think it's a coincidence. On top of all that, this "Adjutant Reflex" claims it has been exactly 871,803,909 hours since the last time Halo's system was activated...

Here's what I figured out:

Hours in a year = 8,765.81277

Hours passed since activation as cited by AdjutantReflex =

871,803,909 / 8,765.81277 =

99454.999995396890047880865244627

Rounded, that's exactly 99455 years since activation.

100,000 - 99455 = 545

We're in year 2007. The events in the Halo story arc take place in the year 2552.

2552 - 2007 = 545

Is that some Crazy shit or what?

I'm excited..."

Crazy ;)

See everything else here:
http://www.xbox360fanboy.com/2007/06/13/adjutant-reflex-hints-at-possible-halo-3-arg/
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Posted: Jun 14th 2007 4:50AM (Unverified) said

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Received the following in my mailbox a few minutes ago. Clicking the linked image in the email leads to Halo3.com

HISTORY CIRCLING
BACK UPON US.

The gears of the Universe spin further
and further apart.
Ever greater grows the gulf between souls,
And distance gives false hope of safety
But for the grim tidings this messenger bears:

The enemy is almost upon us

Closing in from all sides,
Moving faster than the light
it snuffs with its passage,
Time echoes with the news of destruction.
History winding back upon itself.

Waves of an army march this way in unison, Suffering and corruption are its battle cries.
For I have known this darkness
and felt its embrace once before-
Horror best laid to rest

Yet a Journey must commence

Look for the signs, the keepers of the flame.
They will lead you to war, and perhaps, to victory.
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Posted: Jun 14th 2007 4:53AM (Unverified) said

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The Subject of the email : Look for the signs, the keepers of the flame
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Posted: Jun 14th 2007 4:19PM (Unverified) said

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For what its worth, I never meant to post the same message twice. Sorry.
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Posted: Jun 15th 2007 5:39PM (Unverified) said

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It is not Noah's Ark. The Chief is currently on the Ark, this is the ship that took off from High Charity at the conclusion of Halo 2. The Ark is bound for Fortress World from the end of the last Halo book: The Fortress World is a Dysons' Sphere located in Slip Space to protect the Forerunner Race from the deadly effects of the Halo's firing in response to the Flood. See the Ark reference more clearly?

The message is most likely from the Grave Mind, referring to the catastrophe that happened to the Forerunners. Whatever happened, it would appear that only a few of them made it to the Fortress world that then seeded the human race on earth.

This does not appear to be another ARG, but is building on the mythos incorporated into the ILOVEBEES campaign. Incidentally, that one ended in a nice evening of Mulitplayer in several US cities with some free gifts to those that followed the path and clues laid out by the ARG.

Additionally, the coordinates given out correspond most likely to the Forerunner structure seen in the H3 Announcement.
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