Sony CEO Jack Tretton goes blogging
by Alexander Sliwinski 
{ Jun 13th 2007 at 11:30PM }
Sony executives are really loving their new blog. Even Sony America President and CEO Jack TrettonAnyway, Tretton finally gets to craft a public message without pesky things like words and journalists getting in the way. The Sony blog is a place for Tretton to breath free and just talk to the consumer like an open and honest ... oh, what's that? Tretton says, "Everything communicated in any form these days has to be considered an 'on-the-record statement' so as much as I'd like to, I can't completely throw my corporate hat out the window." Ok, so maybe the information won't flow like the spice on Arrakis, but we're still listening Jack, so what's on your mind?
Tretton talks about how "passionate" gamers are and that he's "worked in the industry" for over twenty years. And in the money quote he says, "Gaming is clearly my life." Great, now where's the games for the PS3? Tretton says, "We have more than 15 games coming from our own internal studios alone this year for PS3. Our third party partners will weigh in with a host of great games giving us more than 100 titles by year end on [the PS3] system alone." Much of which was seen at Sony's Gamer's Day event.
Actually, we jumped the gun on the money quote. The money quote in Tretton's post is where he discusses the PlayStation legacy and says, "We fully realize that past success is no guarantee of future success, but it does give you some perspective." He discusses how Sony pushed the boundaries on every system they've brought out and says they could have come out with "PlayStation 2.5 ... but that's not how we got where we are today. You have to gamble and make major investments in the present that will pay dividends in the future." He finishes by saying that they still have some "surprises" lined up for E3. The best surprise would be for Sony to show us at E3 that they're back and not give us the Hindenburg 2006 experience again.
Reader Comments (Page 1 of 1)
cc123 @ Jun 13th 2007 11:39PM
So far I'm liking this blog. If they keep updating it on a regular basis it could really help their PR.
Also you gotta give them credit for admitting that XBL is better than PSN right now. That's a ballsy move for a companies official blog.
Ross @ Jun 13th 2007 11:51PM
Love the dune reference by the way. In your House Atreides, stealing your spice.
hydralisk456 @ Jun 13th 2007 11:52PM
Could care less about the article except for the Dune references!!! Yay Dune!!!
Brandon @ Jun 14th 2007 12:27AM
So far I'm liking the blog. They post regularly, the articles are about stuff people actually give a damn about, the comment threads put joystiq to shame in sheer numbers. The people posting actually read alot of the comments, even Karraker himself (supposedly, but assuming that he is the head PR guy, it would surprise me if he actually did read it. what greater gage of impressions than whiny commenters).
Smoke_Dawg_187 @ Jun 14th 2007 1:08AM
The bottom line here is that this is basically the Major Nelson idea. Chalk another one up for Fony on orginallity.
REUYL @ Jun 14th 2007 1:21AM
Will he give me $1200 if I can find his blog?
Wayne @ Jun 14th 2007 1:29AM
have you heard the ceo of nintendo also want to blogging?
Wayne Editor
Gary Carvolth Voice of the Common Man
www.garycarvolth.com
jitty @ Jun 14th 2007 2:33AM
Smoke_Dawg_187:
You're one of the many reasons SCE didn't start blogging earlier...
synce @ Jun 14th 2007 4:15AM
I don't think Sony's ever had an original idea.
OhJustSomeRandomGuy @ Jun 14th 2007 4:59AM
synce and Smoke_Dawg_187:
Riiiight, because Microsoft was the first company EVER to have a company blog. Oh wait. No they weren't. Guess we should start calling them Microcopy or MicroXerox or Copysoft.
R-D-R-R.
Besides, Kutaragi basically did have his own blog. He'd say something stupid to the media, and then the rest of the world would comment on it...on blogs.
Voila.
RCW @ Jun 14th 2007 7:48AM
I can't believe that people are this dumb. Yep, starting a blog means Sony is trying to copy Microsoft. It's a good thing you don't have to think to breath or most of you would be dead by now.
hvnlysoldr @ Jun 14th 2007 8:52AM
I'm not going to take the time to search Ctrl+Alt+Del archives for their if life was like an MMO comic. And it wasn't real time weapon change, that was instantaneous weapon change. It takes time to really change your weapons.
Digi Smalls @ Jun 14th 2007 9:54AM
that XBL quote wasn't from Tretton but from their PR head.
still, the PR head himself says "we're catching up" to XBL right there in white and black. he just owned legions of his own fanboys.
i really hope most of those 15 1st party games coming out this year are full retail disc games and not half-assed multiplayer-only PSN games. "blu-ray is for teh gamez!"
.
rebelspyder @ Jun 14th 2007 10:24AM
Would a Dune video game that was made more like a prince of persia/tomb raider be awesome? third person with changing characters/powers. Use of shields, Voice, super speed. It would be awesome. Riding a worm could be a button timing portion, like legend of dragoon/FF8/DDR. any other ideas for this game?
Anam @ Jun 14th 2007 11:04AM
"CEO Jack Tretton's ghost writer"
LOL
That brings back memories.
hvnlysoldr @ Jun 14th 2007 11:32AM
Since the spice can act as a super-human life-giving drug, steal from Bioshock and make it a desert world instead.
Jerm @ Jun 14th 2007 12:02PM
Isn't "Spice Must Flow" more of a Eon referance than a Dune referance?
cc123 @ Jun 14th 2007 12:13PM
"still, the PR head himself says "we're catching up" to XBL right there in white and black. he just owned legions of his own fanboys."
Being honest about something they could have easily twisted the other way around is a bad thing? PSN is definitely behind XBL in the features department but any half assed PR guy could have made it sound the other way around.
If you want to talk about taking a shit on your own fanboys look no further than Moore:
"ya'know things break"
hydralisk456 @ Jun 14th 2007 1:12PM
A Dune game that's like Bioshock would be awesome hvnlysoldr, as long as it's in third person and you play as a Fremen.
AoE @ Jun 14th 2007 1:56PM
@Jerm,
Eon was making a dune reference himself... so most likely it's a Dune reference.
razer @ Jun 14th 2007 2:07PM
Love the Dune reference. Checked out the blog and realized it's just a big corporate propoganda tool. After I read the first couple articles and saw the 360 bashed a half dozen times I left. That's the difference between something like Major Nelsons blog and this one is that he doesn't spend all day comparing and re-comparing the Xbox 360 to the PS3. This might as well be a Sony Defense Force blog for all it matters.. Yes, they did mention that PSN has a ways to go before it compare to XBL but that is completely overshadowed by the constant "the PS3 is more powerful" crap. But I'm sure the Sony Fanboys love it and I'm sure in a couple weeks they will claim Sony invented blogging and that it's the best thing on the planet..
OhJustSomeRandomGuy @ Jun 14th 2007 3:38PM
razer:
And then I'm sure Microsoft fanboys will show up in response to the Sony people and claim that Microsoft was the first company to incorrectly claim that they invented blogging, and that Sony was copying their business practices.
razer @ Jun 14th 2007 3:50PM
@22: First off, you have to recognize that MS has done a great community building job. Better than Sony could of ever dreamed of.
Second, nobody is claiming they invented blogging, that was more of a tongue in cheek comment. But you have to admit that in the history of Sony they've always had this "take it or leave it" approach with their customers. Suddenly they are getting all touchyfeely with them, why? Because they see the success MS has brought with their community. Sadly Sony's is so fake you would have to be a real fanboy not to see it.
I can see a problem on Live, post it on Major Nelsons blog and then actually see the fix occur on Xbox Live. Now that is connected with your community! On the Sony blog, if you have anything negative to say or even constructive it is simply deleted. The same goes with their forums.