It looks like the madness we've known as the PlayStation 3's price point will soon become slightly more reasonable as Sir Howard Stringer, the über-boss chief executive of Sony Corp., told the Financial Times
they are looking to "refine" the PS3's price. In the megaton interview
, Stringer says that Nintendo has a "very good business model" and sees the Wii and PS3 are "complementary and supplementary" consoles.
According to the Financial Times,
Sony stands to lose $488 million in their games division this fiscal year as sales have been "lackluster
" due to the price point and selection of software. Stringer says that the software situation should begin resolving itself by the end of the year and says, "That [price cuts] is what we are studying
at the moment. That's what we are trying to refine."
Analysts have talked about the PS3 price drop being around the $100 mark
, which would make it the same price as the now deceased 20GB model
of the system. But, for all we know Sony could shock us all and make the PlayStation 3 the same price as the Xbox 360 -- causing all manner of hell to break loose. And who would be the winner? The consumer, of course.