EA reorganizes business into four labels
by Ludwig Kietzmann 
{ Jun 18th 2007 at 9:25PM }
We imagine mega publisher EA's recently announced reorganization strategy was as much in service of strengthening its brands as it was in keeping the peace between roving employees.
"Excuse me, what do you think you're doing?"
"I'm modeling a car for Need For Speed: Pro Street, what does it look like?"
"I just stepped out for lunch... I was using this workstation for the The Sims team."
"The the sims? You got a stuttering problem there? You nervous about something?"
"No, I was referring to the team working on The Sims. This is our computer."
"Really? I don't see your name on it."
Well, obstinate fictional employee, there soon will be! EA is planning to reorganize its business in the coming months into four primary and distinctly labeled groups, each equipped with dedicated studio and publishing teams. The labels are as follows:
- EA Games: Home to the likes of Need for Speed, Medal of Honor, Spore, Command & Conquer and the EA Partners publishing business.
- The Sims: If a game features a nonsense dialect, emotion gauges and a mechanical imitation of your own life, it'll come from this team.
- EA Casual Entertainment: A group dedicated to easily accessible titles for the non-gaming folk. Franchises like Harry Potter and Boogie fall under this label, as does EA's online casual game service, Pogo.com.
- EA Sports: What could this section be working on? Answers on a postcard.
Reader Comments (Page 1 of 1)
shirizaki @ Jun 18th 2007 9:56PM
Well that's nice. I was getting tired of buying games made my EA West Pacific Nothern California Seaside.
Rik @ Jun 18th 2007 10:01PM
Why didn't they call "The Sims" group "EA Sims"?
It's a bit more logical and fits in with the other naming schemes.
Powerlord @ Jun 18th 2007 10:19PM
#2: To embarass their employees into not leaving, maybe?
I mean, can you imagine what it would look like on an employment application?
"Where's the last place you worked?" "The Sims"
Jason Park @ Jun 18th 2007 10:29PM
No more EA BIG?! nooooooooo! Don't join them with the others!
Hamson @ Jun 19th 2007 2:11AM
Why don't they just have one label be Will Wright? And then they could include The Sims and Spore and anything actually creative in one place.
Dale @ Jun 19th 2007 9:46AM
Why didn't they call the Sims group, oh, I don't know... plucking a name out of thin air... Maxis?
Goober @ Jun 19th 2007 10:48AM
WTF EA
EA Sports
EA Sims
EA Casual
EA Everything Else
At least they aren't pretending to be creative any more.
Game Artist @ Jun 19th 2007 11:32AM
Because if it was "EA Sims" people would expect them to release flight simulators. Duh.