Splash Damage has announced
that Quake Wars
will feature in-game ads. The reasoning behind this decision, according to Managing Director, Neil Postlethwaite, is that Quake Wars
will require ongoing support for things like stats servers, and Splash Damage doesn't want to pass that cost onto gamers. Postlethwaite assures readers that the ads will not be intrusive or interactive in any way. What's more, they will be appropriate to the game and all ads must be approved directly by Splash Damage. In-game advertising is still fairly new, and opinions toward it vary wildly, but we're glad to see Splash Damage taking care not to ruin its game. Hopefully they make good on their promise. Oh, and if you happen to be part of the PC beta
, then you'll be among the first to see the ads in action.