Quake Wars enters the in-game ad wars

by Richard Mitchell on Jun 20th 2007 10:30AM

Splash Damage has announced that Quake Wars will feature in-game ads. The reasoning behind this decision, according to Managing Director, Neil Postlethwaite, is that Quake Wars will require ongoing support for things like stats servers, and Splash Damage doesn't want to pass that cost onto gamers. Postlethwaite assures readers that the ads will not be intrusive or interactive in any way. What's more, they will be appropriate to the game and all ads must be approved directly by Splash Damage. In-game advertising is still fairly new, and opinions toward it vary wildly, but we're glad to see Splash Damage taking care not to ruin its game. Hopefully they make good on their promise. Oh, and if you happen to be part of the PC beta, then you'll be among the first to see the ads in action.

[Via Joystiq]

Source

Tags: Activision, Aspyr-Media, Enemy-Territory-Quake-Wars, FPS, id-Software, Nerve-Software, Quake, Quake-Wars, Splash-Damage, Underground-Development

Reader Comments (4)

personally I haven't found ingame ads to be intrusive.
I do find seeing Dodge in Crackdown kinda funny.
And seeing Smokin Aces and Axe ads making the game a bit more realistic.

It would be cool to see *everything* in a game with a realistic brand, that would only contribute to realism.

I like seeing advertising in games where appropriate, I think it adds to the realism of the setting. Racing games, modern sandbox titles, modern FPS titles, etc. - they should all have it. It'll help ease production costs of these games and enable developers to explore ideas like the stat servers mentioned above. Just keep it out of my Mario and I'm happy.