You know those extended service warranties that Best Buy tries to force on you? Well, it looks like Sony's also getting into the business, with their new Continuous Play
service in Europe. The service gives "full protection for your PlayStation system from damage caused by mishaps." Impressively, they'll offer "a full replacement for your PlayStation system within two working days of your call."
The asking price for the service seems fairly reasonable: £2.49 a month. Honestly, if we wanted to sign up for a service similar to this, we'd much rather do it with Sony than the retailers at Best Buy.