Blue Dragon's BIG SHADOW wins award

by Dustin Burg on Jun 24th 2007 4:15PM

Microsoft's 360 sales in Japan may be borderline sad and depressing, but at least their ad campaigns are winning awards. Blue Dragon's marketing campaign BIG SHADOW won a coveted Canneslion award for best outdoor advertisement. The BIG SHADOW campaign can be seen here and took place in Japan where they projected people's shadows on a nearby building that morph into Blue Dragon creatures. The campaign also went online featuring a live feed of the fun and interaction with the shadows. It's quite the creative experience and well worth an award. Now only if Microsoft could translate an advertising award into Xbox 360 hardware sales then we think things would be good in Japan.

[Thanks Jonah Falcon, Via Joystiq]

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Tags: ad, blue dragon, BlueDragon, canneslion, japan, marketing, microsoft

Reader Comments (3)

well at least their campaigns are way better than Sony's pathetic attempts......

Woah, that's really neat. Also, that guy with the moustache looked pretty darn cool...

Hello, I got a video X360F can embed on the site instead of that stagnet picture.

http://www.gametrailers.com/player/usermovies/76509.html

PS: What's the email to send X360F news about this stuff? I had it earlier but didn't know how to send you the news.

thx