Xbox 360 goes disco at Bonnaroo

The Bonnaroo Music and Arts Festival can be described in many ways, but gamer's paradise is not the first phrase that comes to mind. Monstrosity of music, perhaps, or neo-hippie nirvana -- these are much more apt descriptions. However, one tiny corner of the farm was in fact an electronic Eden, gamer style, at this year's festival.
We were curious about the console's presence at the festival, and the Microsoft rep on hand wasn't shy about answering questions. "Why not Bonnaroo? There are tons of people, it's good exposure for the system, and it's a great chance to demonstrate the 360." From what we saw of the crowds in the tent, she was right about the exposure. The Arcade was never empty, and several of the consoles had small crowds clustered around the screens.
The Xbox 360 Discothéque Arcade, like so many of the enclosed structures at Bonnaroo, didn't look like much from the outside. Dust-streaked white walls shielded gamers from the boiling Tennessee sun, and the doorway was perfectly positioned to catch the occasional (and very welcome) breeze. Inside, thick shag rugs and battered sofas turned the Arcade into the perfect chill-out area. While the tent wasn't air-conditioned, the simple presence of shade made the Arcade a big draw for gamers and nongamers alike.
Gallery: Xbox 360 Arcade at Bonnaroo 2007
It wouldn't really be an arcade without games, now would it? The Discothéque Arcade did not disappoint 360 fans on that front. Several kiosks offered up quality time with some of the best the 'box has to offer: Gears of War, Madden 2007, Forza 2, Crackdown and Guitar Hero II. Also MLB 2K7, but we were talking about the best here. So that's the arcade half -- what about the disco part of the equation? The tent featured an expansive dancefloor (thankfully, placed some distance away from most of the kiosks), and every night from 4pm to 8pm, players lined up to get their Guitar Hero on in front of dozens of gamers and fans. Like clockwork, the tent began to fill up each night as soon as the clock ticked over to 4:00, and those not playing took advantage of the psychedelic dancefloor. Hey, it was Bonnaroo, after all; nothing there was worth a damn unless it lit up or flashed in some rhythmic way. Even the mounted security personnel often had glowsticks.
Apparently, DJs took over after the Guitar Hero II slot ended, but considering that many of the best shows of the festival were in the evening, we didn't get a chance to get over there and check it out. But with the likes of DJ Shadow, John Digweed, and Sasha putting on full-length shows at Bonnaroo, we have to wonder just how much attention the smaller Discothéque Arcade got -- particularly considering its proximity to This Tent, That Tent, and The Other Tent, all of which featured some great shows in the evening hours and on into the morning.
In the daytime, however, the Arcade was often packed, as festival-goers searched for a respite from the heat and sun. Microsoft offered free rain ponchos in the Arcade that went largely untouched, as the drought-ravaged state was in desperate need of rain that appeared for only a brief moment on Friday afternoon. It was a nice gesture on Microsoft's part, however. Fans also had a chance to get their pictures taken inside the tent, in front of a logoed backdrop; the finished photos were available as free downloads from the official site. Like the ponchos, that was also a nice touch, since one of the problems at any event like this tends to be capturing decent pictures of oneself and friends to mark the occasion.
Every time we stopped by, the Arcade seemed popular, and the crowd was a fair mix when it came to gender and age -- this was no haven for mainstream society's idea of the "typical" gamer. Everyone is interested in finding a chill-out space at Bonnaroo in the afternoon, and the hike back to a tent or RV can be arduous. When the stage was empty, mini-crowds formed around the kiosks, particularly around Gears of War and Guitar Hero II, and it certainly seemed like the reps were right: the 360 was getting plenty of exposure.
Staff reported no incidents at the Arcade, either, which is good news; at a festival like Bonnaroo, with 80,000 people in attendance, there are always a few problems, and this year, one death was reported. Certainly every time we were there, the crowd was relaxed and enthusiastic; we even noticed a few people sleeping on the sofas from time to time. Comfort was never an issue inside the 360 tent. For this blogger, at least, the Arcade felt a little bit like home ... just with a few more consoles, sombreros, and half-naked people around.










Reader Comments (Page 1 of 1)
Boss Tempo @ Jun 26th 2007 2:16PM
Yep I was there. It was great and trust me...the DJs taking over the guitar hero slot was a good thing. Watching fried out hippies try to figure out Guitar Hero was almost too much to stomach.
deaftly @ Jun 26th 2007 2:18PM
friggin hippies
hvnlysoldr @ Jun 26th 2007 2:20PM
@2 True. "They want to save the world but all they do is smoke pot." Isn't Alisha Wii Fanboy's blogger?
Noah @ Jun 26th 2007 2:32PM
Hey! i live right by bonnaroo! but i couldnt go this year, it would have been great to see this :(
Phranctoast @ Jun 26th 2007 2:39PM
wont ever go again. Its way to hot in Tenn in June. Bonnaroo is 50/50 now with jambands and all the other crap everyone else listens to.
Matt B @ Jun 26th 2007 2:40PM
Goddamn hippies!!! How many times did they have to decline trading the GH2 guitar for a sack of kind?
Jake @ Jun 26th 2007 2:46PM
Yup I was there too. My brother and I stopped in there for the shade. I rested while he played Guitar Hero. But the damned hippies, god I can't stand them.
C. Grant @ Jun 26th 2007 2:49PM
hvnlysoldr: Yup, and since we're all a big happy family, we asked her to post this over here.
bus @ Jun 26th 2007 2:57PM
why would someone who doesnt like "hippies" go to bonnaroo???
thats like someone in the Klan going to freaknick..
maybe you should have just went to a maroon 5 concert instead..
ppk514 @ Jun 26th 2007 2:57PM
Man, Great article, definitely different, and I absolutely love the little "memo to self" in there, pure hilarity!
"Dust-streaked white walls shielded gamers from the boiling Tennessee sun, and the doorway was perfectly positioned to catch the occasional (and very welcome) breeze. (man, that is terrible; will edit)"
Cuddlefish @ Jun 26th 2007 3:07PM
The most impressive part of the story is no mention of overheated 360s. How did they run them outside in those temps without overheating?
The antique @ Jun 26th 2007 3:28PM
I went to Bonnaroo last year and the arcade wasn't too impressive, but now with guitar hero II and gears of war it looks pretty fun.
pollo @ Jun 26th 2007 3:39PM
I think a lot of three red lights coming to this event :)
Alisha Karabinus @ Jun 26th 2007 4:48PM
It was soooo hard to get decent pictures -- half of mine are speckled with dust, because the dust was so bad that it covered everything. Great set of shows, awesome time, but heat and dust = awful. I spent the weekend with a bandanna wrapped around my face like I was about to start robbing the lemonade stands.
Alisha Karabinus @ Jun 26th 2007 4:52PM
@ppk514 -- my little note-to-self might have been funny, but it was so completely not on purpose. Me am fail at noticing my own notes.
But at least you preserved it forever and ever. :)
julia @ Jul 1st 2007 6:10PM
the only reason the disco was even there was to give all the kids on ecstasy something to get their rave on to. good times, but only if you're rolling.