The above ad for Burnout Dominator -- depicting a crashed vehicle and a burning tire -- was pulled from London subway stations after the UK's Advertising Standards Authority received 37 complaints that the ad appeared to encourage violence, dangerous driving, and vandalism. Though Electronic Arts argued that the focus was on the game since the advertisement (we're saying that the British way) did not show people, just the mangled wreckage of your virtual accomplishments, the ASA nevertheless called the ad "irresponsible." Poe-tay-toe, poe-tah-toe. Ad-ver-tize-ment, ad-ver-tis-ment.
[Thanks, Vince]
Reader Comments (16)
Posted: Jun 27th 2007 9:15AM (Unverified) said
Somehow... I still prefer the recent PS2 ads.
PS2
Because Your Girlfriend
Bores Your Shitless.
Reply
PS2
Because Your Girlfriend
Bores Your Shitless.
Posted: Jun 27th 2007 9:48AM (Unverified) said
Once again, i feel ashamed to be British :( who are these sensitive souls who complain about adverts and what not? Can't we put them out of their misery?
Reply
Posted: Jun 27th 2007 9:56AM Fox City said
I'm assuming that the ad in question is the one the picture is of in the post and if so, I can see where people are coming from. The image would be fine, but the tagline ain't so hot - "Inner Peace Through Outer Violence." I think that slogan without the image is irresposible because it can be taken in so many bad ways, even if it is an advertisement for a game.
Reply
Posted: Jun 27th 2007 10:30AM (Unverified) said
I wonder if they're running this advertisement in France...
Reply
Posted: Jun 27th 2007 11:58AM (Unverified) said
@4:
It's not a video, it's a billboard.
It's at the top of the page.
Reply
It's not a video, it's a billboard.
It's at the top of the page.
Posted: Jun 27th 2007 4:50PM (Unverified) said
@3
'Chanting' "Inner Peace Through Outer Violence."
'Chanting' "Inner Peace Through Outer Violence."
'Chanting' "Inner Peace Through Outer Violence."
Is this a bad way?
Reply
'Chanting' "Inner Peace Through Outer Violence."
'Chanting' "Inner Peace Through Outer Violence."
'Chanting' "Inner Peace Through Outer Violence."
Is this a bad way?
Posted: Jun 27th 2007 5:09PM (Unverified) said
The Advertising Standards Agency is really bordering on censorship. It was fine when they put Activision in their place for the prerendered COD2 ads but this is stupid.
Reply
Posted: Jun 28th 2007 5:53PM (Unverified) said
Yeah, I want to find wallpaper of this too, or a high rez picture of it somewhere.
Reply
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