Only a small fraction of console gamers use video playback
Read the title again, then think about Blu-ray. The small fraction of people taking advantage of a console's video playback function? We're almost certain most of that market is centered on the PS3 crowd. We're driving the Blu-ray format home. The Diffusion Group, however, isn't looking at the PS3 alone, but the three next-gen consoles together. How much do people use video playback on those? Apparently, "80 percent of console owners have the option, only 30 percent realized it was part of its feature set, and only 13 percent actually utilize it." Chances are we are the bulk of that 13 percent.
We know that many parents who may buy game systems for their children are largely uneducated to the video game industry and all the functions available not only to their kids, but to themselves as well. Thus why people still have parts of their homes dubbed "dens" or "game rooms". The PS3 deserves front-and-center attention to a family's media center and these results reflect that many are not even aware of the awesomeness of Blu-ray movies. Or nobody watches DVDs on the 360 or the Wii ... well, the 360. Wii owners don't exactly have a choice.
