Nintendo PR revealed their "damage control playbook" last year, Croal said, when they announced the then-distressing final name for the Revolution, Wii, just 12 days before E3 2006. (Check the linked post and its 593 comments for a look back at the announcement.) Of course, the oft-teased title change did little to waver its hype and Nintendo is widely regarded as having a stellar E3 showing that year.
Sony, as Croal noted, gave their bad news at the very end -- namely, the $600 price tag. And with it being their final note, they left a sour taste in all gamers' mouth. With Nintendo's bad news out of the way this year (hopefully), Iwata and company can end on a high note. We've illustrated this phenomenon on a chart above. (Note: all values are approximate)