Like everyone else, we're pretty sick of all the Second Life
coverage; it seems like buying real estate in the massively multiplayer non-game is the modern, big-business equivalent of setting up a website for your dad's repair shop. Still, it's one thing when Mercedes sets up a virtual dealership
, and a very different matter when Lumines
's Tetsuya Mizuguchi decides to build a re-imagined Tokyo
for the denizens of Linden Labs' mammoth world.
What makes Mizuguchi's Tokyo different than other architectural projects in Second Life
is his intent in building the city. 1UP reports that rather than building an exact replica of the Japanese city, Mizuguchi wants to fashion his facsimile based on the perceptions of both locals and visitors. Speaking to 1UP, he states his hope that the project, which is a collaboration between himself and advertising firm Dentsu, can become a "museum of Japanese pop culture." We might need to dust off our Second Life
avatars just to check it out when it launches.