Much like what Microsoft has been doing with the Bringing It Home
campaign since last E3
(and again with this one), Sony has unveiled its initiative to provide coverage of next week's E3 summit
to PlayStation 3 owners via the PlayStation Network
The July 11 press conference will be available for download as well as unspecified "trailers, videos, and other editorial content," according to a GamesIndustry.biz
report. Additionally, the official PlayStation blog
will reportedly be updated alongside the show.