Joystiq

9:01 PM PDT - Jeff Bell pimps out the fact that this year's EA Sports games will be "twice as fast" as last year's games. Reggie Bush comes out and proceeds to wallop Bell, running four gazillion yards for a touchdown.
9:06 PM PDT - Xbox Live has more than 7 million members. "We've added a new member every eight seconds." New games for XBL Arcade: Bomberman Live!, Undertow, Hexic 2, Sonic the Hedgehog (finally!), War World by Ubisoft, Sensible World of Soccer, Every Extend Extra Extreme, Geon by Eidos, Wing Commander Arena, Feeding Frenzy 2, Track and Field, Spyglass Board Games, Golden Axe, Space Giraffe, Super Puzzle Fighter II HD Turbo Remix, Marathon: Durandal, Poker Smash, Switchball, Tetris Splash, Puzzle Quest.

9:08 PM PDT - The video store is the fastest growing part of Xbox Live. Two thousand hours of entertainment in the last year, 500 in HD. $125 million has been spent on this content. Disney movie titles are coming to Xbox Live!

9:10 PM Disney movies will be available tonight and in high-def!
9:12 PM PDT - Elite is coming to Europe on Aug. 24. VP Shane Kim comes on stage. He runs down a list of some of the same games we saw earlier. Yawn.
9:15 PM PDT - The Project Gotham Racing 4 team comes out to show off the game. "For the first time ... bikes will be introduced to PGR4 ... Honda, Suzuki, Ducati, and more."

9:16 PM PDT - Dynamic weather effects are shown off. There's fog in Shanghai. You can share photos and videos online when the game comes this September.
9:18 PM PDT - Alan Wake, Too Human, Fable 2 and Halo Wars show how MS has "given game creators the resources to shoot for the stars, take risks, and go for things other creators can only dream of."
9:19 PM PDT - Lost Odyssey is next up. "What is the cost of my immortality?" asks the protagonist.

9:20 PM PDT - Intimidating architecture and loud noises aplenty in the trailer.
9:22 PM PDT - Games for Windows now. Gears of War coming to PC ... big surprise (not!). New content, a game editor, and "some very big surprises are in store." Cliffy B comes out to show Gears on the PC.
9:23 PM PDT - Co-op will be in the Windows version. Marcus Phoenix goes against a massive Brumak in a typical dilapidated Gears environment.

9:25 PM - Five new single player levels in the PC version. The game is clearly running at 60 FPS. Cliffy leaves and Moore comes back on stage.

9:27 PM - Sega, Eidos and THQ are delivering a dozen Games for Windows Live games this year. Epic is building GFW Live into Unreal Engine 3.0.
9:29 PM PDT - Nearly ten million gamers have moved to Vista. Games like Crysis, Hellgate: London, and Conan: Hyborian Advenures on Windows are all joined by: Thrillville: Off the Rails, the Bee Movie Game
(YEAH x2!) Age of Empires 3: The Asian Dynasties, Stranglehold, Bioshock, Universe at War: Earth Assault, Blacksite: Area 51, World in Conflict, Lost Planet, Kane and Lynch: Dead Men, Company of Heroes: Opposing Fronts, Zoo Tycoon 2: Exctinct Animals, Juiced 2: Hot Import Nights, Viva Pinata, Spider-Man Friend or Foe.
9:31 PM PDT - Call of Duty 4 gets shown off. A scary (and obscenely loud) voice talks about honor and economies. Probably a villain of some sorts then.
9:34 PM PDT - Two Infiinity Ward developers come out. They're promising "variety" in their next game. A real-time demonstration begins with the character inching his way through a bleak field, shadows bouncing off a very detailed rifle. He scans the grass for enemies, takes aim and kills an enemy from a far. "He's down. Goodnight."
9:35 PM PDT The shadowing is impressive, with seemingly every branch of a nearby tree casting an inky shadow on the soldier's weapon, and his comrade.
9:38 PM PDT - Exclusive multiplayer beta of CoD4 coming to Xbox Live. Check the Call of Duty web site for more details. Back to Peter!
9:41 PM PDT - Now we've got Grand Theft Auto 4. Real time footage is all from the 360 version, Moore notes. Episodic content coming sometime in Spring 2008.
9:42 PM PDT - Resident Evil 5! It won't be out this year, unlike every other game shown today.

9:43 PM PDT - The RE5 protagonist seems to be in a creepy, dusty African town. Oh, and crazy sickle-wielding citizens? Yeah, they're back. Full trailer on XBL marketplace July 26.
9:44 PM PDT Assassin's Creed. Jade Raymond comes up, accompanied by hooting and whistling. A new sprawling city is shown, with the protagonist high atop a tower. He leaps into a passing hay cart. "Luckily no one saw that."
9:46 PM PDT - The city is Jerusalem. "Part of your experience in the game is getting to know the city, and getting to know the people. They may help or hinder you. ... Last year we showed you the monks as one way to get in, but tonight we're going to show you a different way to get in."
9:47 PM PDT - Altair (the protagonist) distracts some guards with a well-placed, err, corpse. He dispatches another feeble guard and enters a dusty home. He then runs into a trap and is surrounded. "So now since we're cornered ... it's a good time to fight."
9:48 PM PDT - Altair's perforating his enemies with deadly efficiency, hurling an enemy through a set of nearby shelves. Animation seems a little rough in parts. "No two chase animations are the same," says Raymond. Altair pushes people out of the way as he chases someone across the rooftops. They still slow him down a bit.

9:50 PM PDT - November '07 for Assassin's Creed. Peter Moore returns. "Now each generation brings with it a few select stories that are groundbreaking and define storytelling. For many, that story was Star Wars. Thirty years later, a new generation is claiming a new story, and a new title ..."

9:51 PM PDT - Moore: "I'm very pleased to present to you a unique partnership between Bungie Studios, Weta down in New Zealand, and director Neil Blomkamp. This live-action trailer gives you a chance to see what they've been working on, and a new chance to believe."

9:52 PM PDT - Green text on a computer screen. "Re-armament initialized." Machinery in a large factory is manufacturing UNSC helmets, a young man is getting his head shaved. A huge array of Warthogs and weapons are shown, with a Pelican rising from beneath a cargo door.
9:53 PM PDT - The green console is back! It's a new console for the "Halo Nation" (read: you). A Halo 3 special edition with a gray controller and other accessories.
9:54 PM PDT - The special edition is out this holiday as part of the greatest holiday lineup in history, sez Moore. Reaction in the crowd is lackluster.
9:58 PM PDT - A voiceover warns that "your world will BURN." A wide variety of locales is shown: underground caverns, a murky swamp, a desert. We see Cortana clutching her head and falling to her knees. Glimpses of a large space battle, Master Chief firing a stationary turret from within a Pelican. He seems to have a violent disagreement with the Arbiter at one point (oh, those two!)
9:59 PM PDT - The conference is done. The band from earlier returns to play us off to our appointment at the chiropractor (this ampitheatre is not comfortable).