The E3 badges for 2007

Following incidents in previous years, the new E3 badges have the ultimate security precaution added -- pictures. In previous years the badges had names and ultraviolet backgrounds, but completely lacked pictures, which allowed people to pass their badge around. Better yet, it allowed people to photocopy their badges (in some cases sell those copies) and by day two security was in full force after many people started showing up that didn't have authentic badges.

And every year there were incidents of people getting to the badge generating area (which happened to be right next to the the media room). This caused the media to listen to the screams of a very irate members of the group running the event screaming about how somebody got into the room and printed unauthorized badges. We'd show off the new badge for this year, but frankly, it's even less secure than the previous year's badges and would be ridiculously easy to duplicate with a quick trip to Michael's craft store. Then you just have to get a picture ...