Another screenshot is what appears to be a shop menu, but ... for some reason, we can't help but think it's a character creation screen. If someone could translate the menu, we'd know for sure. Does this mean you create your main hero, or perhaps create your own personal party member? If so, that would be the coolest thing ever. It's like putting yourself in the shoes of not the "silent protagonist", but "that guy who happened to travel with the world's greatest hero." We know, that sounds odd, but from a writing standpoint, it's a nice touch that we hope is what we assume it is.
[UPDATE] Word has reached us the White Knight Story will be playable at the Tokyo Game Show in September. We'll report back to you with our hands-on impressions during the event.