Fury definitely has the Guild Wars look to it, but the gameplay is more Unreal with an intuitive WoW interface. The pace is like an FPS when in an arena battle, the only difference is that instead of just blasting the ever-living bajingus out of your opponent, you'll build up fury and unleash with special attacks, magic and you can always retreat and heal. Playing against three developers meant we didn't stand a chance and had absolutely no idea how to counter various moves -- but unlike an FPS against professionals, we could at least semi-grasp what was going on. Fury is definitely mental twitch play where if you used the right skills it's possible for a battle to last. If you had a basic grasp on what you're doing, it won't feel like a run-of-the-mill FPS where whoever has the most shields wins.
The game releases Oct 9 and the original beta was postponed to later this month. We'll have the release about the beta next week to let y'all know about the exact date. The game is graphically on par with today's expectations and PvP players will probably enjoy it because that's clearly the game's focus. From our short time with Fury, developer Auran has done a good job. There are so many other elements to Fury, (it is an MMO after all) like realms compete against each other for the benefit of the entire server and there are numerous game types to do battle. Fury probably won't defeat the big MMOs out there because that's not what it's designed to do. The game is looking to give a solid PvP experience in an MMO environment, with a dash FPS elements -- to that end it succeeds. For MMO players who mostly play PvP it would definitely be worth checking out the beta later this month.