There are reports that, in Europe, standalone HD DVD players outsell standalone Blu-ray players by 70%. Of course they do. The PS3 is a cheaper alternative with more capabilities, so that's a pretty unfair report. To further offset that report, actual movie sales dip the 70% advantage towards those lovely Blu babies. Even so, HD films are still a niche market and moving to support their "competition" isn't high on Universal's list of priorities. Their standard DVDs still sell just fine and since the PS3 can upscale those, we're not too hurt if Universal decides to stick to their guns and support HD DVD to the bitter end. Although we really wanted some Blu-ray Heroes.