Nickelodeon, former network of You Can't Do That on Television and Double Dare, announced they will be spending -- keeping the zeros in for effect -- $100,000,000 to become the top provider of casual games and master of casual game sites. Oh, and that $100 million isn't over many rotations around the sun either, that's just in the next two years for "development, distribution and creation."

If you're attempting to put two and two together at the moment on why Nickelodeon ... remember how obsessed you were with Nickelodeon as a child? Well, things haven't changed much, so by investing in games for their 8 -14 demographic, MTV networks can gateway drug potential casual gamers into other divisions of their vast media empire. This MTV gaming focus is nothing new, they have been gobbling up many gaming properties in recent years like Xfire, GameTrailers and the purchase of Harmonix, creators of potential mega-hit Rock Band. Nickelodeon should begin showing signs of this master plan later next year.