Watch Activision alienate E3 audience with Jamie Kennedy

by Alexander Sliwinski { Jul 19th 2007 at 3:20PM }

If you have somehow missed the tragedy of the Activision press conference, GameTrailers has been kind enough to give us a "lowlight reel" featuring Jamie Kennedy (Scream and WB stuff), who was supposed to emcee the event. We wonder if Acclaim actually deserves the guerrilla marketing award after watching this. We have no idea if Activision intended to be this insulting when they hired Kennedy, but they sure accomplished that feat in a room full of press. For the rest of the Joystiq crew off covering various events during E3, we had no idea how bad Activision's press conference was.

Apparently the press conference was so bad that our own blogger who covered the event M.I.B. flashy-thinged himself to forget the horror and won't even watch this video. After you watch it, you'll probably understand why. Remember, this is a press conference ... full of press. We're still waiting for video on the Disney press conference, which was apparently worse -- but for different reasons. Descriptions of the Disney event are mostly profanity laced and we'd prefer not to write up quotes where every third word needs to be edited.

Reader Comments (Page 1 of 2)

Sky_Shark @ Jul 19th 2007 3:26PM

Thats embarrassing...

Richard Mitchell @ Jul 19th 2007 3:27PM

Disney press conference ...

*shudder*

Triforceowner @ Jul 19th 2007 3:28PM

OXM talked about that and I wanted to see it. Thanks Joystiq!

dpad @ Jul 19th 2007 3:30PM

Watch till the end people.

He gets owned not once, but twice - and deserves every bit of it.

What. A. Douche.

Haruhi @ Jul 24th 2007 5:14PM

Actually, I count 4

WiNG @ Jul 19th 2007 3:31PM

I don't have sound. Could someon just list like the top 3 worst quotes that make this so bad?

eldee @ Jul 19th 2007 3:59PM

ehh.. he basically blew off everything tony hawk was trying to say to make erection jokes, called the audience virgins, made stupid noises through the TH:Proving Ground demo, and generally acted like a severe douchebag.

Matt B @ Jul 19th 2007 3:35PM

B-rad, what happened?

doug.s.leonard @ Jul 19th 2007 3:36PM

wow, Activision, I'll emcee for free next year, I'm sure whatever material I come up with will be just as lame as Jamie Kennedys

Alistair loveless @ Jul 19th 2007 3:37PM

Its true that if you stand next to jamie Kennedy, you can actually hear his "career" imploding.. its like putting your ear to a conch shell... but it makes this loud sucking sound.

He needs to get his ass to vh1 where all would be celebrities go to die.

zwarrior @ Jul 19th 2007 5:30PM

He already had a show on Mtv, that counts as worst

E8 Foe @ Jul 19th 2007 3:40PM

Wow. That was painful. Never a huge fan of Jamie Kennedy (the experiment was occasionally funny), but now I'm not even a minor fan. C'mon man, at least try to be likeable.

Anam @ Jul 19th 2007 3:40PM

I see no video. Anyone else having problems?

whosmav @ Jul 19th 2007 3:43PM

Activision is "Down with the bitches and hoes!"

Don't hate!

whosmav @ Jul 19th 2007 3:44PM

How can anyone be offended by that shit? He's just an ass being an ass. Sometimes he's funny.

Phil Butcher @ Jul 19th 2007 3:45PM

could he be more drunk?

Farseer @ Jul 19th 2007 5:55PM

Drunk? I didn't think you could get drunk by smoking pot...

polly @ Jul 19th 2007 3:53PM

Yikes. I wonder if he actually thought that material would just kill.

Neversoft...Viagra...that's gold Jamie, gold!

is @ Jul 19th 2007 3:54PM

I think its just the same problem that we saw with most of the e3 conferences. Its like the people giving speaches didnt get the memo that instead of hyped up energetic game fans they would be speaking to jetlagged cynical, bored press people who were probably far too old and intelligent for the usual e3 'humour'.

felixlighter @ Jul 19th 2007 4:08PM

I'd agree with you but I think they would have had to pump nitrous oxide in to the room to get a positive reaction from any audience with these jokes. It's obvious he phoned it in. I guess he needs the money while he waits for those big "Malibu's Most Wanted 2" offers to come streaming in.

Grant @ Jul 19th 2007 3:55PM

hey kids,
don't do drugs.
do you need any more convincing?

Hater3000 @ Jul 19th 2007 3:55PM

Wow that sucked.Jamie Kennedy is not the best comedian around but he is pretty funny,I don't believe he was drunk I think he didn't prepare any sort of material.It looked like he was trying to improvised all the time but he didn't know what to say other than the cliche jokes like "you people are nerds" or "you never are going to get laid" and so on...

Thats why research is so important.Also Jokes about the gaming industry are so lame,combine that with a pseudo-comedian with no props and you get suckage.I bet Jamie is not going to be in more Gaming events from now on.

Grant @ Jul 19th 2007 3:56PM

i vote for drugged up.

Pete @ Jul 19th 2007 3:59PM

Wow, what happened to this guy?!? The JKX was a hilarious show. I'm sorry, but almost everyone I know liked that show a lot. The setups were clever, and he was quick witted and funny. The B-Rad skits were HILARIOUS because it is so damn true. But, wow, it is clear his career is over because this is a joke...he is just a mean spirited drunk now.

Grant @ Jul 19th 2007 3:59PM

does the "reply" button only work half the time for everybody else? or does joystiq hate IE 7 as much as i do?

hvnlysoldr @ Jul 19th 2007 4:03PM

Hmmm. Interesting. It works for Firefox though.

mccomber @ Jul 19th 2007 4:07PM

I've found it disappears if you vote on a post, but figured it was because I'm on a Mac running Safari.

And, I have to give some credit to Activision for making the rest of the E3 footage I've seen look that much better. Even G4's commentary is great compared to this. Strong work guys, strong work.