Oops: Ferrari crashes while filming PGR4 ad

by John Bardinelli { Jul 21st 2007 at 12:30PM }

While filming a commercial for the upcoming Project Gotham Racing 4, a Ferrari F430 drifted too wide out the corner and bumped into a concrete barrier. Did a massive explosion ensue? Screams of concerned mothers from the crowd echo in our ears? Well ... not really. Very little damage was done to the car, but considering that repairing the vehicle probably costs more than we make in a year, it kind of puts things in perspective. No Gizmondo executives were harmed in the crash.

The commercial is scheduled to appear in mid-August with PGR4 coming in September. Check out another video after the jump.

[Thanks, JimeneX]

Tags: commercial, pgr4, projectgothamracing, projectgothamracing4

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Reader Comments (Page 1 of 1)

hyawatha15 @ Jul 21st 2007 12:39PM

why where they using a real car?

eldee @ Jul 21st 2007 12:40PM

Because CGI is expensive, and if not done correctly looks fake as hell.

In a normal situation, this would've been a much cheaper/effective route to take, but in a normal situation the professional driver doesn't crash into a wall.

Kye @ Jul 21st 2007 1:45PM

Getting someone to render a ferrari is more expensive than getting a real ferrai and some1 to drive it?

I needs to get me into this CGI shizzle.

n_revolution9 @ Jul 22nd 2007 12:11AM

CGI sure is expensive when you got a ferrari that ends up crashing, then you have to get repairs, probably another ferrari to shoot the commercialTHINK!!!!!.

EnhanceYourCalm @ Jul 23rd 2007 10:12AM

Why do people think this was cheap? A location shoot like this starts at $100K and flies up from there. Maybe cheaper because of not using 35mm film and shooting really loose, but still...

Doing the car in CG is not the problem, that's approachable. Creating the surrounding environment in CG is much more expensive and difficult.

The solution? Shoot the environment live and insert a CG car. Et voila: best of both worlds!

hyawatha15 @ Jul 21st 2007 12:45PM

they shouldn't be using CGI either, how about in game footage?

eldee @ Jul 21st 2007 12:50PM

Uh.. maybe they've got in-game footage? Maybe the real footage was for comparison? Who are you to ask?

FrankTheCrank @ Jul 21st 2007 12:48PM

This doesn't even compare to Eddie Griffin totaling an Enzo.....a friggin ENZO man. Breaks a car lovers heart.

Chimuel @ Jul 21st 2007 12:49PM

They did that on purpose to compare the damage in real life to the damage in-game.

But seriously, that kind of damage only costs less than $8000. I should know.

Ally @ Jul 21st 2007 12:50PM

that was...underwhelming :/

Mogul218 @ Jul 21st 2007 12:52PM

Dude, you wrecked your Ferrari!

That deaf guy @ Jul 21st 2007 2:48PM

It's not mine. Neither is this *shove* =D

hyawatha15 @ Jul 21st 2007 12:54PM

WOW eldee, CALM DOWN! I was just curious. You don't need to sound like an ass there.

Anonim @ Jul 21st 2007 4:21PM

***I will be lying this year on the streets during F1 race in Monaco to protest!one111!!!***

NO more closed streets driving!!!! Evar!!!

ill trooper @ Jul 21st 2007 12:54PM

"My Dad is a television repairman. He has the most awesome set of tools! We can fix it!"

FrankTheCrank @ Jul 21st 2007 12:57PM

Fast driving belongs on the track. Not in the city.

They should be a little more responsible in the way they represent the sport of car racing.

You should never drive faster than the posted speed limit. Dumbasses.

Keep it on the track where you can have a blast and not kill people. Plus it's totally LEGAL to GO FAST.

rockintom @ Jul 21st 2007 1:07PM

Uh... you *do* know PGR is mostly on city streets, right?

Dan @ Jul 21st 2007 1:10PM

So what are your thoughts on violence in video games? or were you being sarcastic?

Gregory Kimball @ Jul 21st 2007 1:21PM

Considering that the majority of PGR's tracks are in cities, it seems reasonable to film in one of them as well. Also note that they weren't filming in rush hour traffic. The street was blocked off for obvious safety reasons.

PGR wouldn't be much fun if you had to follow speed limits. And I don't think a commercial featuring a F430 slowly cruising down a street would generate a whole lot of interest in PGR4.

I'm not all that concerned about how commercials "represent the sport of car racing." Anyone with half a brain knows that drifting at breakneck speeds through downtown NYC isn't particularly safe. One advertisement for a video game isn't going to change that perception.

Markusdragon @ Jul 21st 2007 1:33PM

Monaco?

elmersglue @ Jul 21st 2007 1:05PM

Frank... You're kidding right? Since when were videogames concerned about being responsible in the way they represent things? And since when was restricting racing games to race tracks any damn fun? At first I thought you were being sarcastic, but as far as I can tell, you're damn serious...

horngreen @ Jul 21st 2007 4:00PM

Thats the same mistake I make in the game, slide through a turn grab some traction unexpectedly and hit a wall. Of course I got a better deal on all my cars, about $60 as I recall.

Tim Braun @ Jul 21st 2007 2:12PM

He sounds like Napoleon Dynamite at the end when he says "I got it."

Phillip @ Jul 21st 2007 3:00PM

The guy talking in the clip sounds like Kip.

Phillip @ Jul 21st 2007 3:00PM

Oops. Nice, Tim. :)

alan @ Jul 21st 2007 3:06PM

Everyone who commented here including the poster is an idiot, unless the poster was only posting to advertise the game? Either way, that car did not crash dumbasses, it got out of the drift on purpose and headed for the sidewalk and parked.

alan @ Jul 21st 2007 3:08PM

whoops my bad didnt see the second video, so sue me

hvnlysoldr @ Jul 21st 2007 3:22PM

I'm too lazy to sue you. But boy howdy was I ever ready to.

Mikeawesome @ Jul 21st 2007 3:13PM

To those asking why they were using a real car; Racing games are always touting graphics and how close they're getting to make them look exactly like real life. So I wouldn't be surprised to see this drift cleverly edited to cut out the crash and show the real thing "morph" into in-game footage of the Ferrari completing the turn.