Skip to Content

WoW Insider is getting ready for BlizzCon!
AOL Games

Activision overtakes EA as top third party publisher


Activision has surpassed EA by approximately $20 million in sales the first half of this year, making it the top third party publisher on the block. Well, that explains how they could afford to hire Jamie Kennedy to make a mockery of their press conference. If this information causes a massive "¡¿QUE?!" in your mind, Activision has done insanely well with their acquisition of Red Octane (Guitar Hero), their movie license games (which people are compelled to purchase for ungodly reasons) and franchise staples like Tony Hawk and Call of Duty.

Activision made $387 million up until June, versus EA's $365 million. This would be the first time somebody else has held the top third party publisher spot in ... well, a very long time. Activision's aquisition of Red Octane was obviously a smart move on their part, as the franchise is expected to break $1 billion in sales very soon and makes up a fifth of the company's revenue with $360 million in sales this year according to analysts. For the EA fanboys, don't worry, Madden still hasn't come out this year and that game always boosts EA's bottom line.

[Via Gamasutra]

Tags: activision, business, ea, electronicarts, guitarhero, madden, money, redoctane

Reader Comments (Page 1 of 1)

Joystiq Features





Featured Galleries

New Games This Month: July 2009

New Games This Month: July 2009

Grandmaster Flash in DJ Hero (PS3/360/Wii)

Grandmaster Flash in DJ Hero (PS3/360/Wii)

Battlestations: Pacific Mustang and Carrier DLC packs

Battlestations: Pacific Mustang and Carrier DLC packs

Heroes Over Europe (PC/PS3/360)

Heroes Over Europe (PC/PS3/360)

Quake Arena Arcade

Quake Arena Arcade

Dreamkiller

Dreamkiller

Treasure World (DS)

Treasure World (DS)

Doom Resurrection

Doom Resurrection

Guinness World Records (iPhone)

Guinness World Records (iPhone)

 


Joystiq Podcast


New episodes every Friday! Now playing: Joystiq Podcast 01776, for Saturday, July 4.



Archive | RSS | iTunes