Skip to Content

Make smart financial decisions with DailyFinance
AOL Games

Advergaming hits Indian movie industry



ZDNet is reporting on Bollywood3D, a new company set up to release promotional games for India's famously prolific film industry. Unlike movie-based games in the States, which count on a box office bump from the film's premiere, Bollywood3D games will come out ahead of the movie to create early buzz, including built-in contests for merchandise and premiere tickets.

Bollywood's famous musicals won't be adapted to start -- early games will instead let you take control of big Bollywood action stars like Emran Hashmi and Salman Kahn. With budgets of $100,000 and and a development cycle of two months, the games aren't likely to be AAA blockbusters in their own right. But as a marketing promotion aimed at India's millions of computer owners, it might just work. Hey, if they can sell two million Burger King games, anything is possible.

Tags: action, advergames, bollywood, india, promo, shooters

Reader Comments (Page 1 of 1)

Joystiq Features





Featured Galleries

Sky Crawlers: Innocent Aces

Sky Crawlers: Innocent Aces

New Games This Month: July 2009

New Games This Month: July 2009

Grandmaster Flash in DJ Hero (PS3/360/Wii)

Grandmaster Flash in DJ Hero (PS3/360/Wii)

Battlestations: Pacific Mustang and Carrier DLC packs

Battlestations: Pacific Mustang and Carrier DLC packs

Heroes Over Europe (PC/PS3/360)

Heroes Over Europe (PC/PS3/360)

Quake Arena Arcade

Quake Arena Arcade

Dreamkiller

Dreamkiller

Treasure World (DS)

Treasure World (DS)

Doom Resurrection

Doom Resurrection

 


Joystiq Podcast


New episodes every Friday! Now playing: Joystiq Podcast 01776, for Saturday, July 4.



Archive | RSS | iTunes