Advergaming hits Indian movie industry
ZDNet is reporting on Bollywood3D, a new company set up to release promotional games for India's famously prolific film industry. Unlike movie-based games in the States, which count on a box office bump from the film's premiere, Bollywood3D games will come out ahead of the movie to create early buzz, including built-in contests for merchandise and premiere tickets.
Bollywood's famous musicals won't be adapted to start -- early games will instead let you take control of big Bollywood action stars like Emran Hashmi and Salman Kahn. With budgets of $100,000 and and a development cycle of two months, the games aren't likely to be AAA blockbusters in their own right. But as a marketing promotion aimed at India's millions of computer owners, it might just work. Hey, if they can sell two million Burger King games, anything is possible.
Reader Comments (Page 1 of 1)
Korova @ Jul 27th 2007 4:03PM
Oh, God. LOL - a picture worth a thousand laughs!
RKN2K @ Jul 27th 2007 4:44PM
Krrish sucked.
ninjakamster @ Jul 27th 2007 4:44PM
Krrish sucked.
RKN2K @ Jul 27th 2007 4:46PM
Crap, sorry about that.
Shagittarius @ Jul 27th 2007 4:47PM
Sitar Hero?
Obi-Habby @ Jul 27th 2007 5:20PM
Curry Mama?
mandarin @ Jul 27th 2007 6:20PM
Why do they have a thing for black leather clothing when 1.Its unbearably hot there
2.They consider cows to be sacred.
as9332 @ Jul 27th 2007 10:37PM
Further proof that you are just a know nothing-care nothing MORON.
James @ Jul 27th 2007 11:12PM
Not all Indians are Hindu. Therefore, not all Indians considered cows sacred.
WiNG @ Jul 27th 2007 7:38PM
rofl @ sitar hero
Sahil @ Jul 27th 2007 11:31PM
LOL!!! Sitar Hero! hahaha that would be awesome
mandarin You are truly an ignorant f***ing moron
Sc10 @ Jul 28th 2007 4:40AM
The horror begins...
madgamer @ Jul 30th 2007 4:31PM
I played that game (pictured above) it sucks bigtime and was a fan-made game. Just to clarify :P
I think theres some big potential with these games, and like you said if it worked for Burger King then why not? :D
I really wish there was an OFFICIAL Krrish game. I actually wanted to make one too but it would be too much work on my own. (I highly recommend this flick for action fans that don't mind subtitles!)