Advergaming hits Indian movie industry

by Kyle Orland { Jul 27th 2007 at 3:56PM }

ZDNet is reporting on Bollywood3D, a new company set up to release promotional games for India's famously prolific film industry. Unlike movie-based games in the States, which count on a box office bump from the film's premiere, Bollywood3D games will come out ahead of the movie to create early buzz, including built-in contests for merchandise and premiere tickets.

Bollywood's famous musicals won't be adapted to start -- early games will instead let you take control of big Bollywood action stars like Emran Hashmi and Salman Kahn. With budgets of $100,000 and and a development cycle of two months, the games aren't likely to be AAA blockbusters in their own right. But as a marketing promotion aimed at India's millions of computer owners, it might just work. Hey, if they can sell two million Burger King games, anything is possible.

Tags: action, advergames, bollywood, india, promo, shooters

Reader Comments (Page 1 of 1)

Korova @ Jul 27th 2007 4:03PM

Oh, God. LOL - a picture worth a thousand laughs!

madgamer @ Jul 30th 2007 4:31PM

I played that game (pictured above) it sucks bigtime and was a fan-made game. Just to clarify :P

I think theres some big potential with these games, and like you said if it worked for Burger King then why not? :D

I really wish there was an OFFICIAL Krrish game. I actually wanted to make one too but it would be too much work on my own. (I highly recommend this flick for action fans that don't mind subtitles!)