Midway close to being profitable

by Alexander Sliwinski { Aug 2nd 2007 at 11:30PM }

Wedbush Morgan analyst Michael Pachter tells GameDaily that Midway may be only one franchise away from not playing the Atari game of financial problems anymore. Recently Midway reduced their losses to around $14 million, which sounds like a lot to us normal folk, but for a corporation, that's like owing someone $20. Apparently Lord of the Rings Online helped bolster the bottom line, but because Midway is merely the distributer, Turbine is still reaping most of the benefits.

Pachter believes Stranglehold will help Midway's cash flow and he expects it to sell a million copies in its first quarter of release. He believes profitability is right around the corner for the company if any of its titles do better than expected. Let's see, the contenders are Stranglehold, Blacksite: Area 51, and Unreal Tournament III. Given the way the industry is going, there's no reason any major company shouldn't currently be profitable -- unless they've got a great excuse.

Tags: lordoftheringsonline, lotro, midway, pachter

Reader Comments (Page 1 of 1)

John @ Aug 2nd 2007 11:48PM

I didn't know, for some reason, or it never registered that Midway has Stranglehold, Blacksite 51, and UT3?

Those titles can only do them good, from the previews I've seen.

I think that they should start thinking about which direction they want to go anticipating this upward-ramp of success-- they are going to have to better every one of these franchises that is successful, and if all three, they need to look to a future where they can develop these franchises to retain a cutting edge sensibility with a somewhat-niche sentimentality, moving towards more general acceptance and consensus of the product's worth, accomodating and designing for the idea that they might be quite successful, such that a 2nd generation can vastly improve, and then the 3rd one be the crowning glory or...