Imagine, if you will ... a perfect storm of Halo 3 insanity come September 25th. You venture to 7-Eleven in your Pontiac G6 GXP that has been fully pimped out in Halo fashions. You pick up a 44-ounce Slurpee -- your cup plastered with images of the Master Chief -- and make your way to GameStop, bumping Marty O'Donnell tracks from your Halo 3 Zune. Legendary Edition in hand, you cruise over to Burger King where you get a Double Whopper meal complete with Halo branding on the wrappers. When you arrive, your Halo Xbox 360 is ready and gobbles up the disc. A vegetative state is assumed as you only so much as twitch to take a sip from your Halo 3 Mountain Dew.
That, dear readers, is how Microsoft plans to finish this fight. Much like when they set out to promote Halo 2, Microsoft is positioning themselves to combat not the sales of video games, but the entertainment industry as a whole. With more than one million pre-orders of Halo 3 already in the wings, they plan to soar well above the success of Halo 2 utilizing multi-million dollar partnerships with Pontiac, Burger King and Pepsi, just to name a few.
If you're already feeling an overload of Halo, this is the point where you should bury yourself under the sand until the game is actually out. For the rest of us ... have any of you been to Burger King lately?
That, dear readers, is how Microsoft plans to finish this fight. Much like when they set out to promote Halo 2, Microsoft is positioning themselves to combat not the sales of video games, but the entertainment industry as a whole. With more than one million pre-orders of Halo 3 already in the wings, they plan to soar well above the success of Halo 2 utilizing multi-million dollar partnerships with Pontiac, Burger King and Pepsi, just to name a few.
If you're already feeling an overload of Halo, this is the point where you should bury yourself under the sand until the game is actually out. For the rest of us ... have any of you been to Burger King lately?
(Page 1) Reader Comments
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This will probably get voted down, but wouldn't it be funny (in a depressing way) if you did everything mentioned, you got your H3 slurpee, your H3 whopper, while driving the G6 and listening to your H3 Zune, pop in your game, and get the red rings of death? I would borrow a second 360, but for that brief period between unhooking the main and plugging in the second my heart would sink.
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http://us.wazap.com/web/Midway%2BDouble+Fusion/?bx=101
Last article I read said things were still in development. As for Halo taking over...9/25 cannot come soon enough. I might just hold my breath to the day.
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Wokka wokka wokka!
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Yes this is Halo3, but its on the 360 now so Im expecting some major improvements.
Bungie has spoken out about Halo2 dissapointments and Im hoping they address those concerns.
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And Halo is rated what? M, for mature, which is beyond your age.
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Take yum brands for example. It's all franchise, and typically the manager best friends with the owner.... or actually IS the owner. i have had many times at my local taco bell where they will start to ask you to stop refilling after 2 and if you go for 3 they will fill it up like halfway and give you a death stare, where i have never had such an issue at KFC or Pizza Hut(also Yum). As i understand, Yum doesn't hold as strict "corporate policy" as some others chains, and it gives them the options to carry certain items, or control over the price.
So for Burger King, i'm sure you can proabably gt unlimited refills on everything but milkshakes.... even though i can't imagine who would want that.
7-11 also probably falls under similar franchise freedom as Yum, and probably won't look too fondly on you refilling... since it is not a retaurant, and if you really feel the urge to sit in a 7-11 to get free surpees, you need a job.
don't i feel dumb.
Maybe it will get some people who wouldn't normally play a video game to pony up.
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If I don't make it out alive tell my wife Hello.
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H3 is easily listed as the highest anticipated game for 360, so it should have marketing budget to match it.
come to think of everything you listed... sounds like they are using the same marketing company and package deal as the simpsons movie. They are both attacking the same places.
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I hate Pre Ordering stuff. I like deciding to buy games on my own terms. Not to mention those losers at game stores like EB are always trying to force them on you and I hate pushy sales people.
I'm sure Halo 3 will sell a whole lot more than a million. Frankly I expect 3 to 5 million depending on how good the reviews are.
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and thats only at gamestop, not counting the other retailers that are taking preorders.
Figure 3 months later im guessing around the 6-7 million mark
More Halo 3 preorders then total ps3 sales. how funny is that
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But apparently someone thinks it's possible that everyone who bought Halo 2 bought a 360 and pre-ordered Halo 3.
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