Before you idly start chatting up your group in your favorite MMO from now on, you may want to check and make sure you're not on the record with Virtual World Productions, a new organization that has charged its 30 reporters with collecting news from, well, virtual worlds like World of Warcraft
and Second Life
. And no, it's not
what you're thinking
Curiously, the group is headed by Live Planet, a venture by pals Ben Affleck and Matt Damon. So, we can safely expect a really great initial outing followed by some poor choices, an eventual artistic renaissance and a widely-publicized yet ill-fated romance with Jennifer Lopez.