Plenty of publishers turned down Bioshock

While the unbearably long time it's taking to download the Bioshock demo (65% and counting, baby!) is pretty much excruciating to us who are hotly anticipating the game, one has to imagine there's at least one guy who's got a smile on his face: Designer Ken Levine. According to a new interview, he and his team have had quite the struggle to get the shooter to this point.

Senior designer Joe McDonagh detailed the long journey for CVG, saying that Levine had taken the game to several publishers who decided that the cerebral FPS wasn't a fit for their company. McDonagh rails, "Something I realized very quickly was that as much as your boss won't ever know that you turned down a future game of the year, he will know that you signed up a turkey. You don't get fired for not taking risks." If the response to the demo is any indication of earning potential, there are a few execs out there who had better keep mum about meeting with Levine.