Ubisoft goes Game 3.0 with user-generated game content
by Christopher Grant 
{ Aug 13th 2007 at 8:00PM }
Sounds like someone from Ubisoft was taking notes when Phil Harrison laid out his vision for Game 3.0 at this year's Game Developer's Conference. Ubisoft CEO Yves Guillemot (pronounced John Smith) told an enthralled (and eager to create) audience at the Edinburgh Interactive Festival that the French developer has a "top secret" game in development that focuses on user-generated content. Guillemot said they would need to provide the tools for gamers to port their creations across platforms, sending our pie-in-the-sky meter off the charts. We're already sketching out a game scenario heavy on lolcats, lonely girls, and lazy Sundays that old timers would be completely and comically incapable of understanding. Unfortunately, Ubisoft has done their homework and plans on creating an online mentoring system (ostensibly for all of their games) to reward experienced gamers for assisting noobs (look it up, gramps). In exchange, they'll be rewarded with "points or free games," two things that notably won't pay the rent.
Get a WordPress.com Blog
Reader Comments (Page 1 of 1)
Word of the street. @ Aug 13th 2007 8:10PM
Telling people "To press ALT+F4","to Read the manual" or "google it" counts as help?.
Word of the street. @ Aug 13th 2007 8:12PM
Double post,sorry.
Word of the street. @ Aug 13th 2007 8:11PM
I dont see a lot of people getting those points or free games unless "Press Alt+F4","Read the manual n00b" or "Google it" ow counts as help.
B1gC72 @ Aug 13th 2007 8:33PM
"Ubisoft CEO Yves Guillemot (pronounced John Smith)"
lol. but yea, user generated game content is definitely the way of the future. maybe more developers will catch on this train.
Marasai @ Aug 13th 2007 8:39PM
Can we please stop using yet another of sony's infantile marketing buzzwords like it actually means something? Game 3.0 is nothing. It's sony's word for things that have eisted fpr quite some time that are only now important becaus eosny has them. All the while trying to not so subtly imply that gaming started with the playstation.
DBuck_Eye @ Aug 13th 2007 8:38PM
Off subject: Do you guys know that the MP3 channel was updated? It's nothing special (*cough, cough* Aurora Unit is a Mother Brain *cough, cough*). Just thought you should know.
FrankTheCrank @ Aug 13th 2007 8:41PM
User Generated Content is the new buzz word. Just another way to get your stock to pop.
mr nimblewick @ Aug 13th 2007 8:49PM
I would really rather the game companies make the content. If they are asking me to make it, why am I paying them?
I've used a lot of user-generated stuff, and I far prefer professional-grade material.
Brisk Iced Tea @ Aug 13th 2007 9:29PM
I wonder how this will turn out...
Darkiewonder @ Aug 13th 2007 9:52PM
Unbalanced.
hvnlysoldr @ Aug 13th 2007 10:52PM
I shall create eye patches that confer night vision.