They're "aggressively pursuing high-profile movie licenses" including The Golden Compass and upcoming Marvel Comics movies like The Incredible Hulk, Captain America, and Thor (there's a Thor movie?) But that's not the most controversial decision. Jeffery downplayed the importance of Sega's longtime mascot by saying that Sonic the Hedgehog is "an amazing recruitment vehicle" for younger gamers but "loses its cool factor when you get about 12 years old." The antidote to kiddy Sonic is, of course, ultraviolent fare like Condemned.
We find that statement unfair and inaccurate. Since we know more about the game business than the president of Sega of America, we can more accurately gauge when Sonic games lose their cool factor. Every time a new character is added to the series, it bleeds a little bit of what remaining cool factor it had. Even adults would play and enjoy Sonic if, you know, Sega made a good one.