Rumor: New Xbox 360 Arcade console and re-branding

Juicy news is making its rounds on the internet this morning with a Belgian Microsoft source revealing details about a new Xbox 360 console, potential re-branding and the extinction of the Core as we know it. Gamernode received the presentation slide you see above (larger version here) from their secret Microsoft source who said that a new Xbox 360 Arcade console will be priced at 279 GBP, replace the Xbox 360 Core and include the addition of a wireless controller, 256MB memory card, five XBLA games and possible HDMI connectivity. Also revealed was the re-branding of all three consoles offerings with the Elite getting a "Go Big" slogan, the Premium losing its name and becoming "Go Pro" and the Core being renamed to Arcade with a "Just Play!" slogan.

It's also interesting to note that Gamernode was told that the new Xbox 360 Arcade console will be a world wide offering and, presumably, so will all the re-branding efforts. And it's not like we didn't see the death of the Core coming. Best Buy and Target have reportedly pulled the Core from their shelves and overall no more Core sentiment has been building among retailers and consumers alike. The addition of a memory card, games and wireless controller make the Arcade console a much more complete offering than the Core ever was. Again, we haven't received any official word from Microsoft about this rumor, console changes, prices, availability or future console plans. So, patience will need to be practiced.

[Via Joystiq]