Master Chief vs. dinosaur, Halo 3 marketing in Korea

by Alexander Sliwinski { Sep 1st 2007 at 3:15PM }

What you will see above, and after the break, are allegedly official Halo 3 marketing videos in Korea. It's, um, different ... like the part where Master Chief punches a dinosaur in the head and the back of his armor falls off. After the break you'll see what happens when someone dressed like Master Chief poses motionless in a Korean mall and springs to life. That's actually more funny than weird, but totally not what we expect from Microsoft marketing.

As we all know, Korea has a very strong gaming culture, although it mostly revolves around the PC market. Console gaming isn't as popular, but maybe videos like this help? Our Korean translator has been missing since the Starcraft II announcement, so we have no idea what's going on in these videos. We can fully accept that Korean culture is very different from US culture -- this point made clear in the video after the break as the guy in the Master Chief costume is standing in the middle of a mall with a gun. We could see something like that sparking an incident on the local news here.

[Via X3F]

Tags: halo3, korea, korean, marketing

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Reader Comments (Page 1 of 2)

phattie @ Sep 1st 2007 3:20PM

This should move at least 20 360 units off the shelves.

Ace121212 @ Sep 1st 2007 3:21PM

System seller.

DangerMouse @ Sep 1st 2007 3:24PM

There's no reason not to get Halo 3 now.

Goddamned dinosaurs! *POW BIATCH*

ssuk @ Sep 1st 2007 3:26PM

I rolled over with the dancing on the train, that was just bleeding halarious.

Staggs @ Sep 1st 2007 3:27PM

I almost pissed myself laughing on that first video lmao.

hvnlysoldr @ Sep 1st 2007 5:11PM

http://i197.photobucket.com/albums/aa81/hvnlysoldr/e2861928.jpg

Staggs @ Sep 1st 2007 7:43PM

I love you.

Dustin @ Sep 1st 2007 3:28PM

Clearly NOT official vidoes. What made you guys think they were.

... although that suit totally kicks ass.

blooh @ Sep 1st 2007 3:32PM

^^agree

Mr.RX99 @ Sep 1st 2007 3:59PM

Yeah... I had the same reaction, but if you look at the X3F source, it looks like they really are.

WTF???

waves @ Sep 1st 2007 4:41PM

Bizarre. I guess they are. I could have sworn they were fake when they show the giant evil looking rock tower and "MS" (for Microsoft?) is in the subtitles.

Spirit @ Sep 1st 2007 3:48PM

The first one does not definitely look official, and I would say the same for the second... but if that Spartan suit isn't official, then wheres it from?

I need one. Beats a mini replica helmet. That would only come in useful if my cat wants to finish the fight.

Vegnagun @ Sep 1st 2007 3:58PM

my cat wants to finish the fight. and if he gives me any lip other wise I'll kiss him with my fist so hard that animal cruelty advocates will hear it.

eelb @ Sep 1st 2007 4:01PM

official halo 3 marketing videos? whoever told you that must be laughing his ass off at how gullible joystiq is.

Vegnagun @ Sep 1st 2007 4:23PM

no but joystiq must be laughing their asses off because the videos are from the official korean halo website. funny how those crazy hackers get their videos uploaded on these things.

eelb @ Sep 1st 2007 4:27PM

ok i see now.

shivr @ Sep 1st 2007 4:01PM

so this is like the mega64 of korea?

Neebs @ Sep 1st 2007 4:13PM

The Part 1 (the one after the break) is hillarious, the second part is just wierd.

Word of the street. @ Sep 1st 2007 4:27PM

Thats one hell of a coustume,really good job.

In other news Halo 3 is the new Turok killah!.

AlexP @ Sep 1st 2007 4:31PM

So, in Halo 3 you do poses?

Why is it so popular in America?

brb, zerg rush kekekeke

Vegnagun @ Sep 1st 2007 4:37PM

gtfo my base alliance

modeless @ Sep 1st 2007 4:42PM

Crotch-grabbing-lady = 0wned

Someone needs to cut out just that part of the video, I sense a new meme...

Word of the street. @ Sep 1st 2007 5:06PM

And what is going to be the text of that meme?.

"Can't touch this"

"Stop,Crotch grabbing time"

"So I herd u liek Crotch grabbin"

"Crotch grabbing pwnage"

"Too hot for you"

Derek @ Sep 1st 2007 5:43PM

Am I the only one who thinks "Master Chief"
is the lamest name for a hero ever?

Stupidiot @ Sep 1st 2007 5:49PM

I've always loved the Halo games, but I've also always thought that 'Master Chief' does sound pretty lame.

Jonah Falcon @ Sep 1st 2007 6:50PM

"Master Chief" is an homage to Japanese sci-fi, where their heroes are "Space Chief", "Prince of Space", etc.

aristokrat @ Sep 1st 2007 7:51PM

Um, Master Chief comes from Master Chief Petty Officer in the United Nations Space Command. It's an actual rank from an actual military organization. Being the leading NCO of the Spartan-II's, it seems like a pretty fitting name. Would you have prefered Super Space Ninja?

Slaziman @ Sep 1st 2007 8:46PM

WTF CRAZY? MASTER FUCKING CHIEF !!

Word of the street. @ Sep 1st 2007 11:58PM

Master chief isn't that bad but I agree there are better names especially in videogames.

Patrick @ Sep 2nd 2007 12:12PM

pssssssssssss, its his rank in the space marines, which is an actual rank in the real marines, and his real name is John. Now that is a bad name because of its commonness.

LAZoftheTamarinds @ Sep 1st 2007 5:51PM

These vids are LOL! I liked the mall one but the Master Chief vs Dinosaur one was pure win! Now I know why they went extinct.:)

If only he'd punched Barney though.:(

Mike-453 @ Sep 1st 2007 6:31PM

LOL @ anyone that doesn't know Master Chief is a rank.

Seriously, that is for the lulz.

Stupidiot @ Sep 1st 2007 7:16PM

I know it's a rank, but it's still a pretty poor title for a hero.

Jonah Falcon @ Sep 1st 2007 6:51PM

I want that costume for Halloween.

Ranko @ Sep 1st 2007 6:56PM

Diiinnooo-Punch! >:O

Henry @ Sep 3rd 2007 8:30PM

I'm in the Army and can tell you that a rank is pretty much equivelent to having that name. Now if Master Chief's name is somewhere on the uniform (it's not) or if he was surrounded by those he knew more closely (they're dead), you might hear his name more. But lacking that, most soldiers address others by their ranks. So I find nothing wrong at all with just Master Chief. That said, I think Metroid's Samus or even Mario and Luigi and Sonic as the dumbest names ever!

Lucky @ Sep 1st 2007 8:40PM

When it went "Yeeeeee hhhhhaaaa" I looked around to see if any thing els was running, caues I chouldn't belive that was for real.

O___O

Ted @ Sep 1st 2007 9:40PM

LOL!
Awesome post =)

ray @ Sep 1st 2007 10:55PM

take that you dino-bastard

cristi? @ Sep 1st 2007 11:53PM

that kid in the back in the dino-bastard fight....

I love when you can see the zippers in the back of the costumes xD

Autopsy15 @ Sep 2nd 2007 12:47AM

These vids look like they belong on 4chan.

joba78 @ Sep 2nd 2007 1:38AM

OK...Master Chief is a quasi-lame name. But WTF is Solid Snake?!?!?!

TWiNKiE @ Sep 2nd 2007 7:17AM

Solid Snake > Master Chief

LAZoftheTamarinds @ Sep 4th 2007 7:51PM

^ Have to agree with TWiNKiE.

BPM @ Sep 2nd 2007 2:00AM

Guys, these are official promotion clips for Korea.
All you guys saying it isn't reminds me of the people who say "Photoshopped!" all the time...

And, man, this would totally sell me on Halo 3, if you could actually punch dinosaurs in the game. It's just too bad I found playing Halo to be quite dull, so I'm just not interested in its sequels.

Raedien @ Sep 2nd 2007 2:15AM

Hello everyone, Raedien here and by "here" I mean "South Korea." I'm studying abroad for a semester at Yonsei University in Wonju. While visiting some family I noted a "360 World" show on television. My roommate said that the 360 (and consoles in general) are not very popular.

A Halo 3 advertisement is what caught my eye (I was channel surfing at the time) and it was NOT this.

That said, funny game shows, with the sort of shots in the above clips are common. It isn't so much an "official advertisement" as it is fan service.

Basically, you won't see those clips on TV, but the actual commercials would point to the website and from there the episodes would be watched.

The show itself looked pretty forced though.

Anyway, I haven't had time to update it (at all) but I'll be doing my best to blog my stay at www.splitravel.blogspot.com

Duane @ Sep 2nd 2007 3:33AM

I hate to point out all the obvious, but I'm pretty sure this is not official guys......
not necessarily fake, just not official.

Halo 3, Episode 2? Shouldn't there be a H3: Ep. 1 before a 2?
Directed by "Park Halo"... seriously
"Microsoft Present"... didn't Bunji make Halo? Yeah, I thought so.
And the music..... different. Close, but different.
Go kick on your xbox with halo in the drive..... wait until the music comes on.... listen, no... stop shooting... now listen.
Then come back to the computer and hit play on the video.
Way cool suit though.... someone had some extra time at home to build that thing, wish I had one.

@Raedien: Thank you for the explanation.

BPM @ Sep 2nd 2007 12:51PM

1) They ARE official. Look at the Korean website: http://www.halo3.co.kr/episode/list.asp
2) There is an Episode 1. It's the second video in the article (with Master Chief posing in a Korean mall)
3) Yes, Bungie is the developer, but Microsoft owns them, and publishes the game.
4) Once again, they are official (felt like I needed to reinstate this)