Nintendo: "Hey, remember Zelda?"

Nintendo's latest advertising effort for Metroid Prime 3 attempts to make a connection to another beloved franchise in the minds of Nintendo fans. And make no mistake, this ad is aimed at Nintendo fans: it's being mailed out to My Nintendo members.

In order to promote their newest "hardcore" game, Nintendo is banking on happy memories of the last one, The Legend of Zelda: Twilight Princess. They're hoping that gamers who love adventure games on Nintendo but somehow haven't decided to go pick up Metroid will do so.

Is it even possible for someone to be enough of a Nintendo fan to have registered online, but not have heard about Metroid Prime 3? E-mails don't cost anything, we guess.