Nintendo and Lexus hosted an intense Wii Tennis competition in Rockefeller Center yesterday. After competing for three consecutive days, the winner will get a free one year lease on a Lexus IS F and VIP tickets to the US Open finals. In the end, Benjamin Melinger proved to be the most hardcore of this typically not-so-hardcore game, with his heightened reflexes and appropriate attire. The matches, as you can see in the video above, end up being less about careful position of shots, but the ability to flail your arms as quickly as possible. Nintendo once again captured the hearts of the non-gamer, as onlookers couldn't help but be amazed by the spectacle, and wanted to try Wii for themselves.