Square Enix says PS3 marketing needs to be 'straightened up'

Square Enix President Yoichi Wada publicly stated that Sony needs to find a solid marketing strategy with the PS3 and stick with it. According to Reuters, when Nintendo became one of Japan's top 10 companies in June, they actually bumped Sony off the list. Wada told reporters, "Sony first unveiled the PS3 as a mighty home electronics product. Then, after some badgering from game companies, it shifted the position of the console closer to a game machine ... (the future of the PS3) would be tough if its marketing strategy is not straightened up."

With the competition in Japan being between the Wii and PS3, Sony's total decimation in the market isn't sitting well with third-party publishers that have major costly titles set up for the PS3 -- like Square Enix and Final Fantasy XIII. Big budget games with low install base consoles is a problem for the bottom line. Konami has said as much with Metal Gear Solid 4. Remember the Xbox 360 is a Japanese afterthought, so it really doesn't play into their equations when talking about their own country. The PS3 may be doing better, but it's still not doing well.