Square Enix to Sony: get it together, man!

Yoichi Wada, the President of Square Enix, stated publicly that Sony has to find and stick with a more solid marketing strategy for the PS3. Remember those "Play B3yond" commercials? Don't worry -- not a lot of us do, since they were practically nonexistent after launch. Anyway, Wada told reporters "Sony first unveiled the PS3 as a mighty home electronics product. Then, after some badgering from game companies, it shifted the position of the console closer to a game machine."

It is odd, but Wada has a point: Sony does need to get it together when it comes to marketing their product. It's more expensive than other game machines (compared to the Elite, not by much), but it can do so much more. As a game machine, it's struggling to get its namesake: games. Until November, when at least a dozen great titles will be released or will have been released. Do you think Sony will unleash a bevy of PS3 marketing ploys for this holiday season, or will they try to keep those costs at a minimum and do something else? Either way, Square Enix seems anxious about the system, especially with something like FFXIII on its way.

[also via Joystiq]