Microsoft working to bring BBC content to XBLM

This morning, Microsoft's senior director of media has confirmed that they are actively working with the BBC to bring their content to the Xbox Live Marketplace. Microsoft wants to provide both standard and high definition programming from the UK content provider, citing that the BBC is a "great content provider". And this push to get European programs only makes sense, because Microsoft has previously announced that they have plans to roll out the Video Marketplace in all its glory to European Xbox Live members this Fall. Anyone willing to bet that the BBC will sign on and walk away with cash falling out of their pockets?