Sierra talks risk and new IPs
by Alexander Sliwinski 
on Sep 11th 2007 7:55PM
Sierra says it's ramping up new IPs and isn't afraid of the risk. They'll be developing new games in the RTS, open world (sandbox), FPS and kids genres. Speaking with GI.biz, Sierra's Pres. Martin Temblay says they're going to
compete with the big guys -- we assume he means EA and Ubisoft -- and going after the console world. He says, "We will surprise a lot of people because our commitment to quality is absolutely there, and we're taking a real step forward in terms of the balance of licensed titles, original IP and strong sequels."
It's an interesting time for
Sierra to step up their PR efforts and show off a little -- which was apparently a mandate from parent company Vivendi. Despite having some solid titles in recent years (with no insane breakouts mind you), we can't help but hear Sierra and still instantly think about the adventure genre glory days with
Roberta Williams and
Al Lowe (we miss them both). If Sierra really wants to change, they might want to start with their name. Or else we're going to keep expecting the return of
King's Quest or the real
Leisure Suit Larry.
