Sony playing 'Dress'-up?

Kotaku has dug up an interesting Sony Computer Entertainment trademark in the US Patent and Trademark Office's online database. According to the site, Sony has registered something called Dress (see logo on right). One of the things it was registered for (besides x-ray tubes), was the following:

PROVIDING EXHIBIT SPACE OF VIRTUAL REALITY ENVIRONMENTS IN THE INTERNET FOR COMPUTER GENERATED 3-DIMENSIONAL DESIGN OF CLOTHING

ON-LINE RETAIL STORE SERVICES FEATURING DOWNLOADABLE VIDEO GAME SOFTWARE, SOFTWARE FOR CREATING DRESS AND WEARS FOR VIRTUAL REALITY AVATARS, SOFTWARE USED FOR CREATING VIRTUAL REALITY AVATARS, AND SOFTWARE FOR COMPUTER GENERATED 3-DIMENSIONAL CLOTHING FOR AVATARS

Could this be a Home add-on of some sort? It seems like it would fit perfectly into the plans for Home and allow users to create truly unique content -- though it's just going to increase the amount of Second Life comparisons if that's the case ...