Brandweek talks anatomy of Halo 3 marketing onslaught
by Alexander Sliwinski 
on Sep 12th 2007 4:25PM
Brandweek
breaks down the year-long marketing campaign by Microsoft for the launch of
Halo 3. Brandweek says that the ads coming out as part of the "
Believe" campaign (created by mega-firm McCann-Erickson) are the last part in the five-pronged assault.
- Phase 1: Starry Nights introduced "Finish the fight" last year during Monday Night Football with 7.9 million households watching.
- Phase 2: The Beta (yes, it deserves the capital B) -- must we say more?
- Phase 3: Project Iris. For the hardest of the hardcore with a tip of the hat to Halo 2's "Ilovebees."
- Phase 4: Merchandising, merchandising! Look at all the product tie-in stuff.
- Phase 5: The "Believe" campaign along with the festivities.
And just to give a small taste of how much madness there is surrounding
direct or
indirect Halo 3 marketing, we present to you a fan-made audio clip featuring the guys from
X3F's
podcast in "
Buy teh Haloz." Created by Travis Johnson, we have a horrible feeling like we'll be compelled to put it at the bottom of each
Halo marketing related post we do between now and launch. Nobody ever makes insane audio clips of the
Joystiq podcast.
Buy teh Haloz -- Travis Johnson
