We mentioned yesterday we wouldn't be surprised if Halo 3 ad "Museum" stirred up some controversy, but the follow-up ad for the FPS is genuinely offensive. No, it's not in a "trying to make you feel sad for a man in a fake war" way, it's more like a "creepy Being John Malkovich vibe" way.
Listen, maybe this will be enough to get you totally pumped for Sept. 25, but, we like to play video games so we can avoid thinking about unpleasant things like a world of living dolls that sporadically carry grenades. Maybe that's just us though.
[Thanks, Rob]
Oh, and lest we forget:













(Page 1) Reader Comments
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http://en.wikipedia.org/wiki/Calendar_date
Except some stuck in past medieval, nonmetric, countries...
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LoL Fredrick "F*king" Chopin. ;]
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Well, the advertising is doing a great job of increasing anticipation so far, and I bet its pulling quite a few people who werent going to buy it before.
I liked it very much.
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Malkovich
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A possum-play/suicide grenade by Master Chief? I'm just speculating, but I hope these ads don't give away the ending. As from the Museum teaser, the vet recalls, "When Master Chief armed his grenade," alluding to a key moment in the storyline.
I'm pumped for the release, and I'm enjoying these ads as much as any Halo fan, but I want to finish the fight on my own terms, not have it fed to me via over-zealous marketing.
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"...we like to play video games so we can avoid thinking about unpleasant things like a world of living dolls that sporadically carry grenades. Maybe that's just us though."
Yup.
Just you.
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Methinks the attempt at wit in this Joystiq post was an abject failure.
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There is nothing wrong with this video, and I'm sorry to hear that you would rather games don't touch certain areas, like the realities of war. I think that this is a special opportunity for video games to make us really think; but God forbid you do that!
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I love these two new Halo ads... they're different but in a good way. As a gamer, I'm glad to see video gaming becoming more and more of a 'norm' and hitting the 'casual' mainstream with things like the Halo 3 marketing campaign and the Wii exposuring more and more people to gaming as a whole.
(More gamers mean more money in the video game industry which, in turn, means more games being produced for gamers)
I am not a Halo3 nut (of course I am buying it) but I think these advertisement are very well done. I am not even a MS fanboy (I have a Wii, 360, PSP so they all get my money) but a site this sizes should not be trying to push it's bias on it's readers.
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Yesterday it was Anti-Sony now it's Anti-Microsoft. Jesus Christ Joystiq!! Pick your bias and stick with it!!!
...com'on people, morning coffee, wake up.
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Damn me and my my PC gaming. I'll be stuck playing the Crysis demo-- a single tear running down my cheek-- knowing that someone will ruin the Halo ending before I get to play it.
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Same situation here :(
I can't stay away from the internet for 2 years (halo 3 on pc), but not staying away = MASSIF SPOILERS :[
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not necessarily dude. i stayed away from the Halo2 spoilers for 2 freaking years and finally finished the game on my 360 just a few months ago. its not that hard...
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Idk, my friends aren't that kind/ my curiosity that easy to fight. =P
Either way, this is a brilliant commercial. They are obviously trying to replicate some of the success of the atmospheric Gears of War commercial.
Much better than any video game commercial on TV right now.
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It was clever to take the medium totally out of it:
The dioramas and music remove video games and just focus on the "the war story you about to experience is legend for future generations" idea.
Really cool, IMO.
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And Microsoft just knows damn good marketing, happened with Gears and now it's happening on a larger scale with Halo 3. Well, ok ok they suck at marketing in Japan.
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BUT I SWEAR TO GOD IF THEY SHOW HIS FACE, I'M GONNA KILL EVERYONE IN BUNGIE!!!
master chief is black =O
Master Chief is Denzel Washington
You don't see any creepy wierd ass crying baby advertising this do you? No fur balls yelling at eachother in extremely annoying stereotypical minority voices? No stupid, confusing, or esoteric messages here.
This add reminds me of the Gears of War add that, instead of showing big showy explosions and FPS action which is what the game is actually all about, tries to convey a sense of deeper emotional investment. These adds are the only gaming adds so far that have made me think..."Me too? Me too dammit me too, I want!"
In short, Sony marketing r retard.
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I
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link anyone? A quick google was unlucky on my part :(
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That advertisement got me excited about a game I don't ever want. That is some damn fantastic marketing.
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It's no longer hosted on youtube, i can't find it
Somebody please send me a link...
Thanks,
Bourne
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Damn I knew I should have been late for class and watched it earlier when I had the chance.
Also Joystiq is not and has never been Anti-sony. The ONLY reason the fanboys think that is because Joystiq is a NEWS site and regardless of how many times they want to deny it...its NEWS that the ps3 is not selling well. Its news when a ps3 game is DELAYED. Its news when sales numbers come out every week and the ps3 isn't doing so hot. Its news when a game goes from being a ps3 exclusive to being multiplatform. Joystiq does the same thing regarding exclusivity for ALL consoles.
However Joystiq IS Anti-MS and Anti-Nintendo. Proof? Every article they put up here that has to do with Nintendo or MS they find a way to include "Waggle" or "RRoD".
We get it Joystiq. The 360 is capable of self imploding. WE KNOW. We know it has a serious condition in which "3 flashing red lights" means the end of the excellent gaming that a person has been enjoying. We know you get a coffin and that you need to get it sent to TX where they do God knows what and return it to you (hopefully completely fixed).
My point is that theres no need for you to bring it up anymore unless its actually NEWS. Like "effective immediately all 360's must be returned for hardware repair".
As for Nintendo you can quit with all this "Nintendo is going to destroy gaming" bs. Quit all the "Nintendo is all hype" crap that you like spewing with every article that is written about the Wii. Its not Nintendo's fault that THE PEOPLE have chosen them to be the popular kid on the block.
Get over it and get over yourselves.
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http://www.gamestooge.com/2007/09/13/the-death-of-master-chief-in-halo-3/
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