MTV drops new Multiplayer blog (plus BioShock Vs. Mode)

Everyone here knows we're big fans of MTV's excellent Multiplayer blog. Up until now, what that really meant was that we were fans of MTV News' gaming reporter Stephen Totilo who, until today, ran Multiplayer as a one-man show. From here on out, the Multiplayer blog has been expanded by rolling up MTV's other video game blog GameDrop (yeah, they had two). So that means new design (we like!), new writers (we're not sure yet), and of course, new content from Totilo.

First, a new Vs. Mode with Newsweek's N'Gai Croal where the two veteran writers discuss the fall's first blockbuster first-person shooters: BioShock and Metroid Prime 3. The first installment expounds some 4500 words on BioShock, with Totilo and Croal both praising the shooter-from-the-deep for its atmosphere, sizing up the world of Rapture to other notable video game settings (is it uniquely memorable?).

Also included in Multiplayer's pseudo-inaugural outing is the below embedded video detailing precisely how to pronounce Ubisoft. "Is it YOO-be-soft? Or OO-be-soft?" We won't give the answer away (we'll leave that to Ubisoft's own), but we do want to take this opportunity to say "nyah nyah nyah" to everyone that ever pronounced it wrong. Ever.

Reader Comments (28)

HA HA! SKY ther

That was like watching screwattack but much lamer.

gasp

I always wondered why everybody pronounced it as OO-BEE-SOFT and thought I was in the wrong minority, but couldn't change my "bad" habits. Little did they know, I was actually RIGHT! Haha! It's YOO-BEE-SOFT, everybody! YOO! BEE! SOFT!!
On another note, 'you be soft' is a very sexy statement.

Looks like I have a new line to use at the club this weekend.

Having "Bioshock Vs. Mode" in the title is pretty misleading.

Seriously, I was pretty excited there for a moment.

That's BS. It's a French company, so don't see how the name could have come from an english word. Ubiquitous does on the other hand come from the latin "ubi", which means "place" and which is pronouced "oo-be".
End of condescending comment.

I heard it comes from "ube," the Filipino purple yam. Mmm, delicious.

woohoo I pronounced it right all these years lol

There is no "general dicussion" board on Joystiq (or any other board for that matter) so I must dump this question here:

Do you like my avatar? (Ignore the shitty quality of compression)

That's why every picture I work with I resize to 64x64 first.

Yeah... pretty sure that the (Plus Bioshock Vs. Mode) implies that there is going to be a miltiplayer component to Bioshock.

As much fun as that would be, and the possibilities it could bring, I don't think it will ever happen, ya know?

So i pronounce it you-be than oobi- ... and now i've got to go back to you-be? Dman't I think I'm sticking with ubisoft... I mean oobi, o forget it.

HAHA I KNEW IT WAS YOU-BEE-SOFT!

Bioshock MP mode would be teh suck. Imagine getting zapped, and you can do nothing but stand there. Lame and frustrating.

Oh, you mean like how in Gears of War someone can down you and then tea-bag you for a good minute, then chainsaw you? That kind of lame and frustrating? Yea... people still play it online though...

Yeah, but at least in Gears you can see yourself. Bioshock you just stand there...in FP...

I've been right this whole time! Woohoo!

I take it its an American thing to call it oo-be-soft?
Because its just retarded to call it anything other than yew-be-soft.

Actually, Yoo-be-soft would be the American pronunciation, whereas Oo-be-soft would be the French pronunciation... or Swedish... I think... maybe Dutch... or German... which language has the word über? Ah, here we are: German. So Oo-be-soft is German.

Who the hell calls it OO-BEE-SOFT in America? Certainly not me.

As Bertrand Le Roy pointed out, it's from the Latin root "ubi"- which in addition to meaning "place," can also be translated as "where." I always assumed "ubisoft" was a clever play on this latin definition meaning "where soft" - or "softwhere." Get it? Latin nerds will also refer to the joke "Semper ubi sub ubi" which in english translates to the homonym "Always where under where."

Thanks for putting the oldest and lamest latin joke in print yet again.
Eradicate it, people!

Yes! God it feels good to be right :) Was almost scared to watch/listen to it incase it was pronounced *the other* way :P

oh what the hell, I used to say it correctly, and then i watched some making of video where Ubisoft themselves said it the wrong way, so i thought i was wrong and started to say it the wrong way, and now it turns out they where wrong and i had been saying it the right way all along!

In Short: They screwed up the pronunciation in one of their own videos therefore screwing up mine when i was right in the first place.

Wow... all these comments on Ubi! No one seems to care about GameDrop/Multiplayer though. Does anyone actually read that faux-hip MTV pseudo-journalism stuff? Between Joystiq and Kotaku, what other blogs do you really need?

I call it U-B-I-Soft. Basically spelling out UBI then adding soft. I dont care which is the right method, I will continue to call it that as anything else sounds dumb to me.

MTV drops new Multiplayer blog (plus BioShock Vs. Mode)

Reader Comments (28)

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