MTV drops new Multiplayer blog (plus BioShock Vs. Mode)
by Christopher Grant 
{ Sep 17th 2007 at 5:17PM }
First, a new Vs. Mode with Newsweek's N'Gai Croal where the two veteran writers discuss the fall's first blockbuster first-person shooters: BioShock and Metroid Prime 3. The first installment expounds some 4500 words on BioShock, with Totilo and Croal both praising the shooter-from-the-deep for its atmosphere, sizing up the world of Rapture to other notable video game settings (is it uniquely memorable?).
Also included in Multiplayer's pseudo-inaugural outing is the below embedded video detailing precisely how to pronounce Ubisoft. "Is it YOO-be-soft? Or OO-be-soft?" We won't give the answer away (we'll leave that to Ubisoft's own), but we do want to take this opportunity to say "nyah nyah nyah" to everyone that ever pronounced it wrong. Ever.
Reader Comments (Page 1 of 1)
hvnlysoldr @ Sep 17th 2007 5:23PM
HA HA! SKY ther
Word of the street(IDF-Digital Ruler). @ Sep 17th 2007 5:27PM
That was like watching screwattack but much lamer.
hvnlysoldr @ Sep 17th 2007 5:29PM
gasp
Breserk @ Sep 17th 2007 5:42PM
I always wondered why everybody pronounced it as OO-BEE-SOFT and thought I was in the wrong minority, but couldn't change my "bad" habits. Little did they know, I was actually RIGHT! Haha! It's YOO-BEE-SOFT, everybody! YOO! BEE! SOFT!!
On another note, 'you be soft' is a very sexy statement.
jorojoserojas @ Sep 17th 2007 10:24PM
Looks like I have a new line to use at the club this weekend.
metaly @ Sep 17th 2007 5:42PM
Having "Bioshock Vs. Mode" in the title is pretty misleading.
Cody S. @ Sep 17th 2007 6:48PM
Seriously, I was pretty excited there for a moment.
Bertrand Le Roy @ Sep 17th 2007 5:52PM
That's BS. It's a French company, so don't see how the name could have come from an english word. Ubiquitous does on the other hand come from the latin "ubi", which means "place" and which is pronouced "oo-be".
End of condescending comment.
upz @ Sep 17th 2007 6:02PM
I heard it comes from "ube," the Filipino purple yam. Mmm, delicious.
Lifted 0ne 4l9 (NDF Fire!) @ Sep 17th 2007 5:54PM
woohoo I pronounced it right all these years lol
Breserk @ Sep 17th 2007 6:01PM
There is no "general dicussion" board on Joystiq (or any other board for that matter) so I must dump this question here:
Do you like my avatar? (Ignore the shitty quality of compression)
hvnlysoldr @ Sep 17th 2007 6:06PM
That's why every picture I work with I resize to 64x64 first.
Jake Geiser @ Sep 17th 2007 6:03PM
Yeah... pretty sure that the (Plus Bioshock Vs. Mode) implies that there is going to be a miltiplayer component to Bioshock.
As much fun as that would be, and the possibilities it could bring, I don't think it will ever happen, ya know?
Triforceowner @ Sep 17th 2007 6:05PM
So i pronounce it you-be than oobi- ... and now i've got to go back to you-be? Dman't I think I'm sticking with ubisoft... I mean oobi, o forget it.
Lewis @ Sep 17th 2007 6:11PM
HAHA I KNEW IT WAS YOU-BEE-SOFT!
Neebs @ Sep 17th 2007 6:30PM
Bioshock MP mode would be teh suck. Imagine getting zapped, and you can do nothing but stand there. Lame and frustrating.
Tom @ Sep 17th 2007 9:00PM
Oh, you mean like how in Gears of War someone can down you and then tea-bag you for a good minute, then chainsaw you? That kind of lame and frustrating? Yea... people still play it online though...
Neebs @ Sep 18th 2007 6:18AM
Yeah, but at least in Gears you can see yourself. Bioshock you just stand there...in FP...
Mike Jenkins @ Sep 17th 2007 6:34PM
I've been right this whole time! Woohoo!
Conor McCann @ Sep 17th 2007 6:44PM
I take it its an American thing to call it oo-be-soft?
Because its just retarded to call it anything other than yew-be-soft.
Triforceowner @ Sep 17th 2007 6:47PM
Actually, Yoo-be-soft would be the American pronunciation, whereas Oo-be-soft would be the French pronunciation... or Swedish... I think... maybe Dutch... or German... which language has the word über? Ah, here we are: German. So Oo-be-soft is German.
J-Guy @ Sep 17th 2007 8:15PM
Who the hell calls it OO-BEE-SOFT in America? Certainly not me.
D Chen @ Sep 17th 2007 6:50PM
As Bertrand Le Roy pointed out, it's from the Latin root "ubi"- which in addition to meaning "place," can also be translated as "where." I always assumed "ubisoft" was a clever play on this latin definition meaning "where soft" - or "softwhere." Get it? Latin nerds will also refer to the joke "Semper ubi sub ubi" which in english translates to the homonym "Always where under where."
Frowelishnu @ Sep 17th 2007 8:25PM
Thanks for putting the oldest and lamest latin joke in print yet again.
Eradicate it, people!
Winwood @ Sep 18th 2007 1:07AM
Yes! God it feels good to be right :) Was almost scared to watch/listen to it incase it was pronounced *the other* way :P
Shibathedog @ Sep 17th 2007 11:06PM
oh what the hell, I used to say it correctly, and then i watched some making of video where Ubisoft themselves said it the wrong way, so i thought i was wrong and started to say it the wrong way, and now it turns out they where wrong and i had been saying it the right way all along!
In Short: They screwed up the pronunciation in one of their own videos therefore screwing up mine when i was right in the first place.
retroplayer @ Sep 18th 2007 4:10AM
Wow... all these comments on Ubi! No one seems to care about GameDrop/Multiplayer though. Does anyone actually read that faux-hip MTV pseudo-journalism stuff? Between Joystiq and Kotaku, what other blogs do you really need?
mike @ Sep 18th 2007 2:48AM
I call it U-B-I-Soft. Basically spelling out UBI then adding soft. I dont care which is the right method, I will continue to call it that as anything else sounds dumb to me.