Sony unveils hardware marketing boss Scott Steinberg [Updated]

by Justin McElroy { Sep 17th 2007 at 1:45PM }

Update: Sony has written to clarify that Steinberg is not taking over Karraker's PR duties. He is, instead, handling marketing for Sony's hardware. We're sorry about the miscommunication.

When Sony's Dave Karraker left the company for the greener, more distilled pastures of vodka marketing, the company was temporarily left without a mouthpiece for PlayStation 3 and PSP issues. That gap has now been filled by Scott A. Steinberg. Steinberg seems to have the right sort of resume for the job, after working with Sega during the Genesis days. Since then, he's worked with Crystal Dynamics, Eidos and at the (legitimate, but less cool) Napster. He'll take over as Vice President of Product Marketing for SCEA on October 1.

Though not quite the maelstrom that Karraker walked into, we doubt Steinberg's in for anything close to a cakewalk. That said, this is a man who probably, at some point, had to justify the existence of the 32X ("The polygons are gouraud shaded!"), so it's not exactly his first time at the rodeo.

Tags: pr, scottsteinberg, sega, sony

Reader Comments (Page 1 of 1)

NATO_Duke @ Sep 17th 2007 1:48PM

Good luck to ya man - you have your work cut out for you!

copa @ Sep 17th 2007 2:08PM

First assignment... start cranking out those Heavenly Sword 'Review Guides'.

Shagittarius @ Sep 17th 2007 6:31PM

He looks like Kratos younger brother who has down syndrome.

Fernando Rocker (NDF - Water Ring) @ Sep 17th 2007 1:51PM

Its going to be hard to surpass the last PS3 publicity...

oh, wait a minute...

T3H WICKERMAN @ Sep 17th 2007 1:55PM

What a fookin ghoul! Maybe Frankensteins Monster here will be able to do his job.(or maybe he will just gnaw the marrow out of his fellow employees bones.)

jsn @ Sep 17th 2007 2:00PM

good job, my first LoL of the day. That's the funniest thing said on the joystiq comments in weeks.

Jerk Face @ Sep 17th 2007 2:10PM

I second that. That comment was legendary!

Seriously, what an ugly fucker!

Kye (NDF - Earth Ring) @ Sep 17th 2007 2:37PM

I have teh great comment.
I will judge the guy and the quality of his work on how he looks.
Im teh smart and witty.
Gurlz will want to sleep with me and guys will respect me! LOLLOZ!!1!

T3H WICKERMAN @ Sep 17th 2007 4:57PM

Dont try and steal my mojo captain planet! I bet your a C.H.U.D. too! You subterranean types always do stick together.

JJ Rooster @ Sep 17th 2007 1:59PM

Sounds like this guy has lots of experience with corporate BS, but I'm sort of attached to the garbage that Phil Harrison spews. It might be the accent. Gems like "rumble is last gen" are hard to come by. Let's see if this guy crumbles within the year!

upz @ Sep 17th 2007 2:06PM

That guy is a mess from the hairline down.

Word of the street(IDF-Digital Ruler). @ Sep 17th 2007 2:11PM

Sega had a lot of great commercials,most of them epic.Seriously Microsoft,Atari and Sega do the best ads

Finally I hope to see a good PSP ad.

Noshino @ Sep 17th 2007 3:12PM

Microsoft?.......ok?......

Sega? Hell yah!

http://youtube.com/watch?v=-jUzIxnbkpI&mode=related&search=

http://youtube.com/watch?v=5lnev_Ken6o&mode=related&search=

Segata Sanshiro! Segata Sanshiro!

Noshino @ Sep 17th 2007 3:13PM

Neon Jebus @ Sep 17th 2007 2:13PM

Well good to see Don Flamenco was able to find work after his boxing career. Just don't touch his hair!

riggs @ Sep 17th 2007 2:39PM

you win teh internetz

viewtiful dru @ Sep 18th 2007 12:21AM

man I loled for a good 5 minutes after reading that

Jake @ Sep 17th 2007 2:24PM

The last guy got into Vodka marketing. This is all starting to make sense. I used to say only a bunch of Russian drunks could make some of the comments that their PR staff makes. Now I know.

jrieth50 @ Sep 17th 2007 2:38PM

Does anyone else find it funny that the next obvious stop for a Sony shill is Alcohol/Tobacco/Firearms? Merchants of Death :)

sheppy2.0 @ Sep 17th 2007 6:35PM

No, I just find it funny when someone brings their references out of retarded independant films staring that bitch from Dawson's Creek who doesn't so much smile as snarl like the rabid bitch she is.