The only problem Zeschuk foresees in the plan is the console life cycle. "I hope, I hope, I hope that this cycle is longer than the last one," he said, adding that the advent of downloadable content means they could bridge the gap between iterations with "new little islands of story between the big game releases."
Sony has previously stated its intentions to have the PlayStation 3's life cycle exceed previous consoles; if that holds, Microsoft would less incentive release its own competitive hardware upgrade within the traditional cycle. Zeschuk would not comment on the exclusivity of the series to the Xbox 360.
Mass Effect is due out November 20 in North America.
