Halo 3's final days of marketing assault

And we're in the final stretch as the Halo 3 marketing machine goes into overdrive and assaults the broadcast medium this weekend. Variety got the details on what Chris Di Cesare, Xbox director of product marketing, calls "magnifying the mania." Expect original programming that'll bring newbs to the Halo franchise -- and the Xbox 360 -- by focusing on networks with demographics in line with the Master Chief plan.

It starts Saturday on Comedy Central with Fully Loaded, two-minute mini-ads hosted by Mad TV's Bobby Lee, which were taped at Tao Beach nightclub following the Madame Tussauds unveiling on the weekend of the MTV Video Music Awards. Spike TV's Game Head will host a live feed Monday night, breaking in with coverage during commercial breaks, and then air a half-hour special at midnight called: Halo 3 Launched. That program will feature a performance by Linkin Park. G4 has also set five hours of time aside for the launch as well. On Tuesday, Sci Fi Channel will show Halo 3: Sci vs. Fi. Of course, we'd love to stay home and watch all this launch coverage, but we'll be too busy doing our own coverage, which mostly consists of us waiting in line like everybody else, taking photos and getting quotes.

Reader Comments (43)

All of these at least entertaining specials and I'll be waiting in line. I wish I could get my copy and then I could watch the specials then play the game...

"air a half-hour special at midnight called: Halo 3 Launched. That program will feature a performance by Linkin Park."

COVEEEENANT INNNN MY SKINNNNNNN
THESE WOUNDSSS THEY WILLLLL NOT HALOOOOOO

LOL!

awesome

Here take 1,000 Kudos.

Don't forget the Fall out boys!!!

Add another 1000 kudos to the tally

I'd SO watch that. xD

Wow!

I cant take much moe of the marketing - I already preordered at 15 retailers and am on a mt dew sugar high. They just keep making me buy teh haloz over and over.

LoL... only 15? REAL Spartans reserve copies at 300 videogame selling stores. And they bleed MT DEW GAME FUEL™. And they throw their controllers while going into diabetic convulsions from all the high fructose ingested.

Damn it, I better steal a pontiac and hit those other stores. I wanna be a Spartan too!

guess i won't watch much tv this weekend

In an apparent attempt to drive sales AWAY from Halo 3, FutureShop (Best Buy subsidiary in Canada) is giving away copies of Fantastic 4 2 with a Halo 3 purchase.

also buy teh haloz

Worst bonus ever.

I'd laugh so hard if Futureshop's versions of Halo3 required Fantastic4 to boot, just like Halo3's beta needed Crackdown for some. XD

Remember, kids. Enjoy your Halo, but don't forget to bang your supermodel girlfriend:

http://www.games-digest.com/2007/09/jealous-glamour.html

no pics? blegh

Amii Grove? Why would you cheat on that??? (obvious tag for Farkers) Heck, he deserved getting his junk destroyed!

http://www.amiigrove.co.uk/gallery.php

Some people got problems.

On topic. I've YET to see a single Halo 3 commercial.

Well remember no matter how hot a woman is somewhere theres a guy tired of putting up with her shit.

ooh there is a GREAT pic if you click the source link from "The Sun" and then scroll down the page a little. try it. NSFW.

Remember folks: finish the fight BEFORE cheating on your girlfriend. xD

I want to see a roving camera show that follows the Halo 3 loyalists home, after they waited in line for hours till midnight and got their copy of H3. Then, video them unboxing, and starting it up and actually others! Then, get the entire Red Ring Of Death experience on tape as some schmoe is unfortunate enough to have it happen to them, right in the middle of Capture the Flag!
Mine is shipped and on its way to my door...

Good thing i dont watch tv and play PSU all day everyday! If i see too much of a game or get too excited the game doesnt seem as good as people make it. I hardly played gears of war because they gave it more hype than any game can take >.> seems the same way for Halo 3 but good thing is that i dont look at too much halo 3 stuff ^.^

So you didn't played Gears too much because the game had too much hype?,that's stupid,no offense but that doesn't makes any sense.

Hype doesn't affect playing a game,buying a game yes but playing it?,Wow.

no i meant the hype killed the game for me. I didnt like it because people made it semm way better than it was. i meant id dint play it much because the hype kille dthe game for me >.>

OH sorry you didn't make that clear,Now I feel silly.

I see your point.That happened to me with GTA SA.

i heard an ad for halo 3 on the radio
the radio
when was the last time anyone heard a radio commercial for a video game?
i don't ever recall hearing one

Halo 2

And Wii.

And probably GTA.

Thank god.

Who listens to the radio anymore?

people with cars

I'd rather listen to a CD or a casette. I can understand listening to oldies or classic rock stations or sports/news radio somewhat, but modern top 40 radio sucks.

Some people listen to radio in their car to hear other things than music, like news/weather

Also good MP3 players have radio receivers.

depends on your area. here in kansas it's all corporate so pretty much no reason to even have a radio anymore. the only refuge for good music is sattelite radio for the car or internet at home.Visiting cali, florida, dallas tx i never had to resort to cd's cause they actually play decent music

I like the Halo marketing campaign, the ads are awesome and the Halo merchandise like mountain dew or gamer fuel and the other crap are kind of cool.

I would like to watch all that stuff but I rarely watch Tv anymore, I might watch it on youtube someday.

When this is over I guess (until Halo 4) we aren't going to see this level of hype and that is good because I don't think the body of harcore gamers could stand more Gamer fuel.

With so much hype and marketing, all it needs is good reviews to make Halo 3 an unstoppable juggernaut.

Can't wait for September NPD numbers!

Don't wait in line. There is a little store in Brooklyn that will have plenty of HALO3 copies. I swear I don't work there (but I do get all of my games there)
They even have plenty of Wiis. No website but here's the info:

Game Place
542 Nostrand Ave
Brooklyn, NY 11216
(718)398-6799

Tell'em UtterDoom sent ya

I also heard that they charged a kidney for the stuff.

Just tell them that Nobody sent you. xD

"Final Days of Marketing" ?

We'll be seeing ads straight through 'til New Year's probably

But i don't know why, but i'm just not feeling like i've been totally bombarded. Sure i get a few hits of that Gamer Fuel commercial everyday, and its getting a lot of write-ups on mainstream sites, but i don't see a sudden blitz from my perspective

I've visited the US for the past two weeks... HUGE hype over there. But no hype in France... I wouldn't say "Europe" because I don't know if they hyped it in the UK.

Of course, if you consider the UK as Europe.

Are there ads running on TV in the states? I have yet to see any on TV in Canada.

I don't know if anyone has pointed this out but, Future Weapons is having a Halo 3 special on Monday as well. I love Future Weapons, so I just wanted to put this out there for anyone interested. :)

Halo 3's final days of marketing assault

Reader Comments (43)

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