And we're in the final stretch as the Halo 3 marketing machine goes into overdrive and assaults the broadcast medium this weekend. Variety got the details on what Chris Di Cesare, Xbox director of product marketing, calls "magnifying the mania." Expect original programming that'll bring newbs to the Halo franchise -- and the Xbox 360 -- by focusing on networks with demographics in line with the Master Chief plan.
It starts Saturday on Comedy Central with Fully Loaded, two-minute mini-ads hosted by Mad TV's Bobby Lee, which were taped at Tao Beach nightclub following the Madame Tussauds unveiling on the weekend of the MTV Video Music Awards. Spike TV's Game Head will host a live feed Monday night, breaking in with coverage during commercial breaks, and then air a half-hour special at midnight called: Halo 3 Launched. That program will feature a performance by Linkin Park. G4 has also set five hours of time aside for the launch as well. On Tuesday, Sci Fi Channel will show Halo 3: Sci vs. Fi. Of course, we'd love to stay home and watch all this launch coverage, but we'll be too busy doing our own coverage, which mostly consists of us waiting in line like everybody else, taking photos and getting quotes.
Reader Comments (43)
Posted: Sep 21st 2007 12:49PM (Unverified) said
All of these at least entertaining specials and I'll be waiting in line. I wish I could get my copy and then I could watch the specials then play the game...
Reply
Posted: Sep 21st 2007 12:51PM (Unverified) said
"air a half-hour special at midnight called: Halo 3 Launched. That program will feature a performance by Linkin Park."
COVEEEENANT INNNN MY SKINNNNNNN
THESE WOUNDSSS THEY WILLLLL NOT HALOOOOOO
Reply
COVEEEENANT INNNN MY SKINNNNNNN
THESE WOUNDSSS THEY WILLLLL NOT HALOOOOOO
Posted: Sep 21st 2007 12:52PM DonaldMick said
In an apparent attempt to drive sales AWAY from Halo 3, FutureShop (Best Buy subsidiary in Canada) is giving away copies of Fantastic 4 2 with a Halo 3 purchase.
also buy teh haloz
Reply
also buy teh haloz
Posted: Sep 21st 2007 6:23PM ThornedVenom said
I'd laugh so hard if Futureshop's versions of Halo3 required Fantastic4 to boot, just like Halo3's beta needed Crackdown for some. XD
Reply
Posted: Sep 21st 2007 12:55PM copa said
Remember, kids. Enjoy your Halo, but don't forget to bang your supermodel girlfriend:
http://www.games-digest.com/2007/09/jealous-glamour.html
Reply
http://www.games-digest.com/2007/09/jealous-glamour.html
Posted: Sep 21st 2007 1:15PM (Unverified) said
Amii Grove? Why would you cheat on that??? (obvious tag for Farkers) Heck, he deserved getting his junk destroyed!
http://www.amiigrove.co.uk/gallery.php
Reply
http://www.amiigrove.co.uk/gallery.php
Posted: Sep 21st 2007 1:22PM (Unverified) said
Some people got problems.
On topic. I've YET to see a single Halo 3 commercial.
Reply
On topic. I've YET to see a single Halo 3 commercial.
Posted: Sep 21st 2007 4:48PM (Unverified) said
Well remember no matter how hot a woman is somewhere theres a guy tired of putting up with her shit.
Reply
Posted: Sep 21st 2007 4:58PM (Unverified) said
ooh there is a GREAT pic if you click the source link from "The Sun" and then scroll down the page a little. try it. NSFW.
Reply
Posted: Sep 21st 2007 6:27PM ThornedVenom said
Remember folks: finish the fight BEFORE cheating on your girlfriend. xD
Reply
Posted: Sep 21st 2007 1:12PM (Unverified) said
I want to see a roving camera show that follows the Halo 3 loyalists home, after they waited in line for hours till midnight and got their copy of H3. Then, video them unboxing, and starting it up and actually others! Then, get the entire Red Ring Of Death experience on tape as some schmoe is unfortunate enough to have it happen to them, right in the middle of Capture the Flag!
Mine is shipped and on its way to my door...
Reply
Mine is shipped and on its way to my door...
Posted: Sep 21st 2007 1:13PM Pikachief said
Good thing i dont watch tv and play PSU all day everyday! If i see too much of a game or get too excited the game doesnt seem as good as people make it. I hardly played gears of war because they gave it more hype than any game can take >.> seems the same way for Halo 3 but good thing is that i dont look at too much halo 3 stuff ^.^
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Posted: Sep 21st 2007 1:28PM (Unverified) said
So you didn't played Gears too much because the game had too much hype?,that's stupid,no offense but that doesn't makes any sense.
Hype doesn't affect playing a game,buying a game yes but playing it?,Wow.
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Hype doesn't affect playing a game,buying a game yes but playing it?,Wow.
Posted: Sep 21st 2007 1:45PM (Unverified) said
OH sorry you didn't make that clear,Now I feel silly.
I see your point.That happened to me with GTA SA.
Reply
I see your point.That happened to me with GTA SA.
Posted: Sep 21st 2007 1:39PM (Unverified) said
I'd rather listen to a CD or a casette. I can understand listening to oldies or classic rock stations or sports/news radio somewhat, but modern top 40 radio sucks.
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Posted: Sep 21st 2007 4:52PM (Unverified) said
depends on your area. here in kansas it's all corporate so pretty much no reason to even have a radio anymore. the only refuge for good music is sattelite radio for the car or internet at home.Visiting cali, florida, dallas tx i never had to resort to cd's cause they actually play decent music
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Posted: Sep 21st 2007 1:38PM (Unverified) said
I like the Halo marketing campaign, the ads are awesome and the Halo merchandise like mountain dew or gamer fuel and the other crap are kind of cool.
I would like to watch all that stuff but I rarely watch Tv anymore, I might watch it on youtube someday.
When this is over I guess (until Halo 4) we aren't going to see this level of hype and that is good because I don't think the body of harcore gamers could stand more Gamer fuel.
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I would like to watch all that stuff but I rarely watch Tv anymore, I might watch it on youtube someday.
When this is over I guess (until Halo 4) we aren't going to see this level of hype and that is good because I don't think the body of harcore gamers could stand more Gamer fuel.
Posted: Sep 21st 2007 3:17PM (Unverified) said
Don't wait in line. There is a little store in Brooklyn that will have plenty of HALO3 copies. I swear I don't work there (but I do get all of my games there)
They even have plenty of Wiis. No website but here's the info:
Game Place
542 Nostrand Ave
Brooklyn, NY 11216
(718)398-6799
Tell'em UtterDoom sent ya
Reply
They even have plenty of Wiis. No website but here's the info:
Game Place
542 Nostrand Ave
Brooklyn, NY 11216
(718)398-6799
Tell'em UtterDoom sent ya
Posted: Sep 21st 2007 6:30PM ThornedVenom said
I also heard that they charged a kidney for the stuff.
Just tell them that Nobody sent you. xD
Reply
Just tell them that Nobody sent you. xD
Posted: Sep 21st 2007 5:36PM Mr Khan said
"Final Days of Marketing" ?
We'll be seeing ads straight through 'til New Year's probably
But i don't know why, but i'm just not feeling like i've been totally bombarded. Sure i get a few hits of that Gamer Fuel commercial everyday, and its getting a lot of write-ups on mainstream sites, but i don't see a sudden blitz from my perspective
Reply
We'll be seeing ads straight through 'til New Year's probably
But i don't know why, but i'm just not feeling like i've been totally bombarded. Sure i get a few hits of that Gamer Fuel commercial everyday, and its getting a lot of write-ups on mainstream sites, but i don't see a sudden blitz from my perspective
Posted: Sep 21st 2007 6:31PM ThornedVenom said
I've visited the US for the past two weeks... HUGE hype over there. But no hype in France... I wouldn't say "Europe" because I don't know if they hyped it in the UK.
Of course, if you consider the UK as Europe.
Reply
Of course, if you consider the UK as Europe.
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