Speaking with GamesIndustry.biz
, Microsoft senior regional director Neil Thompson talked about the sales success of the Xbox 360 Elite and the fact that most of the sales of the Elite come from new 360 purchasers. Thompson went on to talk about Elite sales saying that:
"It was interesting to us, because we thought that a lot of people who came to the platform early would have chosen the Elite, but a lot of the data we're getting out of store visits, etc, is showing it's new people, which is fantastic.
And so, what's the reason for new console purchasers flocking to the Xbox 360 Elite? Well, Microsoft isn't sure but we think Thompson puts it best saying that it could be the fact that it has a big HDD and all the anticipation of the XBLM content or simply because customers "just like black
". Customers just like black ... genius!